eTail Germany 2017

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

+44 (0) 207 368 9332

Language: |

Day 1 - Tuesday 14th March 2017

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8:00 AM Registration & Welcome Coffee

Winning The Mobile Customer
8:55 AM Conference Director's Welcome

Mr Nick Hendry, Conference Director, eTail Germany

Mr Nick Hendry
Mr Nick Hendry
Conference Director
eTail Germany

9:00 AM Chairperson's Welcome and Opening Remarks

Oliver Prothmann, President, BVOH

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

9:10 AM KEYNOTE: Thriving in a mobile world: How can you create a dynamic mobile first strategy for 2017 and beyond?

Daniel Krantz, Head of Mobile Lab, Otto Group

Moderated By:
Oliver Prothmann
, President, BVOH

  • Mobile is now the fastest growing channel in Germany – only by redesigning your strategy can you take full advantage 

  • What does dynamic really mean? Personal, App-focussed, Responsive? 

  • In a mobile-first world, how should you be restructuring your digital roadmap to capitalise on this channel? 

  • Has mobile finally opened up the possibilities of Omni-channel and successfully connected the customer journey?

 Daniel Krantz
Daniel Krantz
Head of Mobile Lab
Otto Group

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

9:30 AM Defining the new purchasing pathway: Discovery, Evaluation, Purchase and Experience

Martin Barthel, Global Head of eCommerce, eCommerce, Facebook

Moderated By:
Oliver Prothmann
, President, BVOH

 Martin Barthel
Martin Barthel
Global Head of eCommerce, eCommerce
Facebook

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

9:50 AM KEYNOTE PANEL: How can you measure the full value of the mobile channel, and how can you better attribute value?

Daniel Krantz, Head of Mobile Lab, Otto Group

Gareth Locke, Head of Performance Marketing, Mytheresa.com

Martin Barthel, Global Head of eCommerce, eCommerce, Facebook

Moderated By:
Oliver Prothmann
, President, BVOH

  • Getting away from last-click attribution modelling, what are the alternatives to this? 

  • Providing insight into the critical learnings, to fast track a more transparent attribution model? 

  • How to best use this information to incentivise in-store and online teams to drive the promotion of mobile usage 

  • How will this change in attribution modelling affect traditional budgeting rounds? 

  • What KPIs define success for the mobile channel?

 Daniel Krantz
Daniel Krantz
Head of Mobile Lab
Otto Group

 Gareth Locke
Gareth Locke
Head of Performance Marketing
Mytheresa.com

Gareth Locke is Director Performance Marketing at mytheresa.com. mytheresa.com is one of the world's leading online retailers for women's luxury fashion. Over 400 employees work together to create an unforgettable online shopping experience. Mytheresa.com offers a selection of products from over 200 of the most important designer collections, ou ...[Read More]

 Martin Barthel
Martin Barthel
Global Head of eCommerce, eCommerce
Facebook

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

10:45 AM Coffee and Networking break

11:30 AM OUT OF THE BOX KEYNOTE: You'd better be prepared!: How the future of robotics is going to transform eCommerce & retail

Dr Claus Lenz, CEO, Blue Ocean Robotics

Moderated By:
Oliver Prothmann
, President, BVOH

Dr Claus Lenz
Dr Claus Lenz
CEO
Blue Ocean Robotics

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

12:00 PM How Manor is working with Tinyclues to engage their customers and drive incremental revenue from their marketing campaigns.

Samuel Libis, Head of Customer Communication, Manor

David Bessis, CEO and Founder, Tinyclues

Moderated By:
Oliver Prothmann
, President, BVOH

This session is reserved for Tinyclues & Client

 Samuel Libis
Samuel Libis
Head of Customer Communication
Manor
Following a 10-year career originating in the classical advertising industry (ad agencies, media houses, etc.), in 2012 Samuel steered himself towards a future focused on CRM and data-driven marketing. He has been working in the retail space for Manor, the Number.1 Department Store in Switzerland, for the past two years where he is responsible for ...[Read More]

 David Bessis
David Bessis
CEO and Founder
Tinyclues

After 10 years as a researcher in algebra & geometry at leading institutions (Yale University, CNRS, as well as visiting positions in Moscow and Kyoto), David took a break from academia in 2008, to explore machine learning and digital marketing. 

He founded Tinyclues after realizing that mainstream approaches to data-mining in relational ...[Read More]

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

12:20 PM KEYNOTE: Anything, anywhere, anytime....customer centricity: Building a value proposition through technology and service

Helmar Hipp, Geschaftsfuhrer, cyberport

Moderated By:
Oliver Prothmann
, President, BVOH

 Helmar Hipp
Helmar Hipp
Geschaftsfuhrer
cyberport

Moderated By:

 Oliver Prothmann
Oliver Prothmann
President
BVOH

Oliver Prothmann has been since March 2014 the President of Bundesverband Onlinehandel e.V. (BVOH; German Federal Association Online-Trade), an association representing SME online retail businesses across Germany. 

Prior to his office as president, Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He ...[Read More]

Lunch

12:40 PM Lunch Break

Private Lunch

12:40 PM Adobe Networking Lunch

Stream A: Mastering attribution and the customer journey

2:00 PM Omni-channel in FMCGs: How to develop your product offering to help brands capitalise on their eComm journey

Nexan Chopra, eCommerce Director, Mars Petcare Germany

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

Chaired by: Michel Mayor, Head of Solutions, blue-infinity

  • The way that customers convert has changed rapidly in the past few years creating a new look funnel that reflects changing consumer behaviour 

  • Where should you be focussing most of your attention? 

  • Acknowledging that customer experience does not stop at purchase 

  • How can you help customers move from one step to the next?

 Nexan Chopra
Nexan Chopra
eCommerce Director
Mars Petcare Germany

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

CASE STUDY: Personalising cross-channel: How can you become more relevant to individual customers?

Juliane Homuth, Head of Marketing, Analytics & CRM, MYTOYS GROUP

Moderated By:
Mikael Gummerus
, CEO, Frosmo

  • Consumers want personalisation, they want to be shown the right content at the moment when it matters to them most 

  • Delivering unique personalisation using data and systems to make the experience between retailers and consumers seamless 

  • What should be uniquely personalized on each page?

 Juliane Homuth
Juliane Homuth
Head of Marketing, Analytics & CRM
MYTOYS GROUP

Juliane Homuth is Head of Marketing Analytics & CRM at MYTOYS GROUP, the leading shop in family e-commerce in Europe. Her focus is the set-up of analytical CRM, marketing automation and effective personalization to ensure successful lifecycle management of more than 4 million customers. Before joining myToys in early 2014 she headed the Product ...[Read More]

Moderated By:

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Social Summit

Measure what matters! How to use data to improve engagement

Daniel Baeumer, Director of Omni-channel capabilities & experience, Vodafone Deutschland

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Daniel Baeumer
Daniel Baeumer
Director of Omni-channel capabilities & experience
Vodafone Deutschland

Daniel is the Head of Online Transformation at Vodafone Deutschland, his passion is revolutionising the Vodafone mobile experience and specialises in creating efficient and customer centric strategies.

...[Read More]

Stream E: Synergy Workshop The conversion Summit

How to push your eCommerce business with smart media tactics

Timo Dominiok, Product Owner MEINE TUI Web/ Mobile Apps,, Customer Reltionship Management, TUI Group

This session is reserved for PIABO & a client.

In this Creative Boardroom you and 15 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.
 Timo Dominiok
Timo Dominiok
Product Owner MEINE TUI Web/ Mobile Apps,, Customer Reltionship Management
TUI Group

Stream A: Mastering attribution and the customer journey

2:20 PM CASE STUDY: Transforming your customer journey: How do you identify the best attribution model for your business?

Thomas Krawczyk, Vice President Marketing, Sales & E-Commerce, Doc Morris

Tobias Zeit, Head of Digital Business, Doc Morris

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

  • Considering the unique needs of your business first and foremost 

  • Direct, last-action, last-click - what’s the next model? 

  • Creating a sustainable model that is robust and customer focussed

 Thomas Krawczyk
Thomas Krawczyk
Vice President Marketing, Sales & E-Commerce
Doc Morris

As the Director of Marketing, Sales and e-commerce, Thomas is expertly placed to discuss the move to mobile and Doc Morris’ very successful responsively designed mobile webshop.

...[Read More]

 Tobias Zeit
Tobias Zeit
Head of Digital Business
Doc Morris

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

Session continues

Stream C: Creative Boardrooms: The Social Summit

Session continues

Stream E: Synergy Workshop The conversion Summit

Session continues

Stream A: Mastering attribution and the customer journey

3:00 PM Abandoning last click models: How does the customer really arrive on your site?

Ben Jeger, Country Manager DACH, Appsflyer

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

 Ben Jeger
Ben Jeger
Country Manager DACH
Appsflyer

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

How Consumer- Generated Content influences the new path to purchase

Laura Reiser, Head of Marketing, DACH & Benelux Regions, Bazaarvoice

Moderated By:
Mikael Gummerus
, CEO, Frosmo

 Laura Reiser
Laura Reiser
Head of Marketing, DACH & Benelux Regions
Bazaarvoice

Laura Reiser-Nurse is a multi-discipline marketing professional carrying extensive experience in IT & SaaS Field & Industry Marketing. In her current role as Head of Marketing at Bazaarvoice, the world’s largest shopper network that connects people, products, brands and retailers at each stage of the buying journey, Laura drives demand generatio ...[Read More]

Moderated By:

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Social Summit

Session continues

Stream E: Synergy Workshop The conversion Summit

Session continues

3:20 PM Coffee and Networking break

Stream A: Mastering attribution and the customer journey

3:50 PM PANEL INTERACTIVE: Mastering retention: How should you be communicating with your customers to drive greater spend with you?

Zoltan Maklary, Head of Performance Marketing, Notebooksbilliger

Mara Cederskog, Head of Onsite & Email, Otto Group

Moderated By:
Saim Alkan
, CEO, AX Semantics

  • What is the best channel to use to reach out to customers? 

  • Engaging consumers post-purchase to up-sell and drive engagement 

  • How often should you be contacting your customers after purchase? 

  • Incorporating customer communication into your long term strategy

 Zoltan Maklary
Zoltan Maklary
Head of Performance Marketing
Notebooksbilliger

Zoltan Maklary is Head of Performance Marketing at notbooksbilliger.de, the largest German online retailer in the consumer electronics segment. Notebooksbilliger.de generated over 600 million euro revenue last year with a year-over-year revenue growth of 25%. Zoltan joined notebooksbilliger.de in 2016 and he is in charge of the online marketing ...[Read More]

 Mara Cederskog
Mara Cederskog
Head of Onsite & Email
Otto Group

Mara is responsible for the onsite personalisation of the Otto Group sites and specialises in creating personalised and inspiring pages.

...[Read More]

Moderated By:

 Saim Alkan
Saim Alkan
CEO
AX Semantics

Saim Alkan, CEO of AX Semantics is a poineer in the field of natural language generation. With years of experiences in content creation, it's requirements, expectations towards quality as well as efficient implementation of publishing processes, Saim Alkan and his team developed a solution that generates high-quality content in up to 18 language ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

360 Panel: How to be truly customer centric: Moving beyond understanding consumer habits to recognising passions

Mirko Caspar, Managing Director, Mister Spex

Andre Schoenherr, Global Head of eCommerce, Hoffman Group

Caroline Thomas, Senior Manager e-Marketing, World Hotels

Moderated By:
Mikael Gummerus
, CEO, Frosmo

  • What does customer centric mean? 

  • Using personalisation and attribution to identify high value customers 

  • Creating inspiration to catch browsing customers 

  • Removing the mindset that every customer should convert on every site visit

 Mirko Caspar
Mirko Caspar
Managing Director
Mister Spex

Mirko finds that through doing strong, data driven market research he has been able to drill into the core target group as Mr. Spex, thus improving his customer’s lifetime value. This way he can cater to the existing customer base based in a more strategic fashion. In particular he has achieved triple digit growth as a result of these new strate ...[Read More]

 Andre Schoenherr
Andre Schoenherr
Global Head of eCommerce
Hoffman Group

Andre Schoenherr is a digital enthusiast and is going to be discussing the B2B perspective of e-commerce, looking specifically at customer engagement and how B2C companies can learn.

...[Read More]

 Caroline Thomas
Caroline Thomas
Senior Manager e-Marketing
World Hotels

Moderated By:

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Search summit

Dynamic Targeting - Entitled Consumers Need Your Empathy

Sebastian Fleischmann, Head of Sales DACH, Selligent GmbH

Das traditionelle Marketingmodell ist überholt. Die Qualität von Kundenbeziehungen hat sich grundlegend verändert. Alte Taktiken funktionieren nicht mehr, denn Konsumenten sind heute anspruchsvoller und selbstbewusster als früher und wollen sicher sein, dass sie eure Aufmerksamkeit und euer Vertrauen verdient haben, bevor sie eine langfristige Bindung zu eurer Marke aufbauen. 

In dieser Session stehen Kundenbedürfnisse an oberster Stelle. Wir zeigen euch daher wie ihr Daten für jeden User richtig sammelt, organisiert und für effektive Kommunikationsanstöße wieder nutzen könnt. 

In this Creative Boardroom you and 20 of your peers will have the opportunity to workshop, network and debate your way to a solution on one of your biggest challenges.

 Sebastian Fleischmann
Sebastian Fleischmann
Head of Sales DACH
Selligent GmbH

In seiner Position als Head of Sales leitet Sebastian Fleischmann das Selligent Vertriebsteam und verantwortet somit die strategische Entwicklung aller Sales-Prozesse. Zuvor sammelte er Erfahrungen als Sales Director der Oracle Marketing Cloud bei Oracle Deutschland, wo er den nordeuropäischen Vertrieb leitete, sowie bei Responsys, die er bei de ...[Read More]

Stream D: Creative Boardrooms The data summit

Kundenerlebnis als Wettbewerbsvorteil - Möglichkeiten, Grenzen und Risiken einer Personalisierungsstrategie

Andrea Rampani, Director DACH, Qubit

 Andrea Rampani
Andrea Rampani
Director DACH
Qubit

Andrea Ramponi hält die Position des Director DACH bei Qubit, dem führende Anbieter für datenunterstützte Personalisierung, Segmentierung und digitaler Analysen, inne. Herr Ramponi hat 15 Jahre Erfahrung in der digitalen Industrie unter anderem in leitenden Positionen bei Marin Software GmbH, Netbiscuits GmbH und weiteren Internet- und Mobilfun ...[Read More]

Stream E: Synergy Workshop The conversion Summit

Track closed


Stream A: Mastering attribution and the customer journey

4:30 PM How to prioritise eCommerce web-developments to match project requirements

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

Alexander Pirinsky, Chief Marketing Officer, Quartsoft

  • Priorities affecting the result

  • Hands-on case

  • Budget and timeline effect 

  • Changing approach to the case

  • Affecting business continuity, project scalability, security and patenting

  • Conclusion

 Alexander Pirinsky
Alexander Pirinsky
Chief Marketing Officer
Quartsoft
Each business owner has own vision. There's a great variety of startup development approaches. The number of technical approaches is endless. What to choose to reach web development project aims, keep the timeline and budget? No person can know everything, and here's where team expertise, clear communication and assistance join in my role. I faci ...[Read More]

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Stefan Tobel, Director of Shop and BI, About You

Moderated By:
Mikael Gummerus
, CEO, Frosmo

  • Identifying the required data to analyse and optimise 

  • Creating the roadmap for a successful campaign: Key performance Indicators and critical success factors 

  • How to use data across channels to understand channel and campaign performance 

  • Practical advice you can use immediately to kick-start your campaigns

 Stefan Tobel
Stefan Tobel
Director of Shop and BI
About You

Stefan Tobel has been working at ABOUTYOU since 2014. As Head of Shop he is responsible for the operation and further development of aboutyou.de. His responsibilities include the areas conception, design and programming of the shop-features as well as A/B Testing. Since launch in May 2014, ABOUTYOU has won several awards for its UX and innovativ ...[Read More]

Moderated By:

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Search summit

Session Continued

Stream D: Creative Boardrooms The data summit

Session Continued

Stream E: Synergy Workshop The conversion Summit

Session Continued

Stream A: Mastering attribution and the customer journey

4:40 PM The cross-channel customer: How to identify and target your most valuable customer

Sebastian Busshardt, Strategic Account Lead, Google

Michel Mayor, Head of Solutions, blue-infinity

Sebastian Busshardt
Strategic Account Lead
Google

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

Session Continued

Stream C: Creative Boardrooms: The Search summit

Track Closes

Stream D: Creative Boardrooms The data summit

Track Closes

Stream E: Synergy Workshop The conversion Summit

Track Closes

Stream A: Mastering attribution and the customer journey

5:00 PM The art of story telling: How to use content to drive brand affinity?

Samuel Adjei, Head of Marketplaces EMEA, Style.com

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

  • Consumers expect authenticity from brands. The stories told are focused on developing a message that customers relate to 

  • Using marketing programs to open up the doors to new opportunities 

  • Brands can use their storytelling to open up the doors for growth, as long as the stories are authentic to the brands 

  • Staying ahead of customer expectations

 Samuel Adjei
Samuel Adjei
Head of Marketplaces EMEA
Style.com

Samuel is an eCommerce Project Manager with strong commercial acumen. Solution focused, he is interested in all things tech, in particular analytics and Artificial Intelligence (AI). Samuel has history of working with e-commerce start-ups, driving technical delivery in line with commercial business requirements. Currently, Samuel is working as p ...[Read More]

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

Accelerated Mobile Pages: Mobile First - Mobile Fast

Konstantin Guratzsch, SEO Manager, XING

Mikael Gummerus, CEO, Frosmo

  • Personalisation is arguably the most important recent trend in digital marketing, but how does the marketer decide what is important and what areas to personalise? 

  • When does personalisation become creepy? 

  • What can you do to avoid this? 

  • How to include incisive customisation and ‘made to measure’ at the very heart of customer engagement in 2016 and beyond

 Konstantin Guratzsch
Konstantin Guratzsch
SEO Manager
XING

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Search summit

Track Closed

Stream D: Creative Boardrooms The data summit

Track Closed

Stream E: Synergy Workshop The conversion Summit

Track Closed

Stream A: Mastering attribution and the customer journey

5:20 PM Improving transparency in your media buying: How to benchmark your programmatic roadmap

Martin Theissen, Head of Display Performance Marketing, Trivago

Moderated By:
Michel Mayor
, Head of Solutions, blue-infinity

 Martin Theissen
Martin Theissen
Head of Display Performance Marketing
Trivago

Martin became a member of the trivago team in 2011. Since joining, he has established and overseen the Global Display, Email and Affiliate Marketing activities that are run by his team of 40+ people.

...[Read More]

Moderated By:

 Michel Mayor
Michel Mayor
Head of Solutions
blue-infinity

Michel Mayor is Head of Solutions at blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. Michel oversees a team of pre-sales engineers with the primary mission of equipping leading European retailers with the most relevant customer engagement strategies and solutions. Prior to joining blue-infinity, Mi ...[Read More]

Stream B: Personalisation in the Smart data age (Chaired by Frosmo)

Marketing through the channels: How to capitalise across the multi- channel growth in the home- improvement sector

Frank Seeman, Marketing Director, Erfurt & Sohn KG

Moderated By:
Mikael Gummerus
, CEO, Frosmo

 Frank Seeman
Frank Seeman
Marketing Director
Erfurt & Sohn KG

Frank Seemann is the Managing Directpr at Erfurt & Sohn KG, located in Wuppertal, Germany. Erfurt is global market leader in producing and distributing wallpaper for the professional and DIY markets. 7 years ago Erfurt launches its wallpaper for digital printing an won several prices. As an online-channel for the B2C- and SOHO-markets Erfurt ope ...[Read More]

Moderated By:

Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

...[Read More]

Stream C: Creative Boardrooms: The Search summit

Track Closed

Stream D: Creative Boardrooms The data summit

Track Closed

Stream E: Synergy Workshop The conversion Summit

Track Closed

5:40 PM Networking Reception in the exhibition hall