eTail Germany 2017

14 - 15 March, 2017

Maritim pro Arte, Berlin, Germany

+44 (0) 207 368 9332

Language: |

Redefining the customer experience: Cross-Device, Cross-Screen & Cross-Border

Expand All Sessions [+] Collapse All Sessions [-]

8:00 AM Registration and Refreshments

Merging online and physical
8:45 AM Conference Director's welcome

8:50 AM Chairperson's Welcome and Opening Remarks

9:00 AM KEYNOTE: How to identify unique customers and their path to purchase: Creating a truly omni-channel customer proposition

Matthias Klein, CEO, Orsay

  • Looking at the relative value of instore Vs. online data 

  • How can this be used to tailor your experience towards the omni-channel customer? 

  • Leveraging and reusing that customer data (purchase data, behavioral data, etc.) to encourage them to buy 

  • Redeploying customer data into specific channels to boost sales and opportunities

9:20 AM KEYNOTE: IoT, Wearables and the future of retail: How connected thinking will change the future of business

Grimur Fjeldsted, Chief Digital Officer, TRANSFORM XO

  • Achieving the right balance between human and technology interactions: how to enhance your stores through the implementation of seamless technology 

  • How to identify which digital tools you should invest in to add real value to your customers shopping experience 

  • Transforming your in-store interaction points: how to make your in-store journey simple and user-friendly to create a smooth shopping experience for customers 

  • Eliminating the need to loudly display technology in-store: How to perfect technological integration so that it is virtually invisible to your customer 

  • How strike the balance of human and tech interactions to avoid the mistake of over investing in digital technologies that do not add value to the customer journey

 Grimur Fjeldsted
Grimur Fjeldsted
Chief Digital Officer
TRANSFORM XO

Grimur comes from a corporate background. As former Head of Digital Innovation and Member of the Supervisory Board of a major global apparel company, he is an expert on digital transformation, strategy and innovation management. He has successfully built high performance teams and platforms world wide and uses his extensive knowledge of social b ...[Read More]

9:40 AM The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper

Anoop Vasisht, Vice President Germany, DYNAMIC YIELD

Robert Blanck, Head of eCommerce & Advertising, Bild.de

Anoop Vasisht
Vice President Germany
DYNAMIC YIELD

 Robert Blanck
Robert Blanck
Head of eCommerce & Advertising
Bild.de

Robert Blanck is Head of E-Commerce & Advertising at BILD Germany. He is responsible for the e-commerce platform BILD Shop, which is one of the leading e-commerce player in sports merchandising in Germany. BILD as the major news publisher is driving a high reach and traffic to the sports shop which needs an effective way to monetize this traffic ...[Read More]

10:00 AM KEYNOTE PANEL: Discussing the defining features of an Omni-channel campaign

Tobias Börner, Company Spokesman, Shoepassion

Matthias Klein, CEO, Orsay

Sascha Mueller, CPD Customer Director eCommerce, L'Oreal Deautschland

Ryan Jones, Director, Global Accounts, Olapic

 Tobias Börner
Tobias Börner
Company Spokesman
Shoepassion

 Sascha Mueller
Sascha Mueller
CPD Customer Director eCommerce
L'Oreal Deautschland

 Ryan Jones
Ryan Jones
Director, Global Accounts
Olapic

Ryan has been working at the intersection of marketing, technology, media and commerce for the past 12 years. He has held leadership roles across marketing/eCommerce/business development at multinationals like Procter & Gamble and small startups. Recently, Ryan co-founded a profitable start-up and helped scale customer acquisition at two leading ...[Read More]

10:45 AM Coffee and Networking

Get ahead of the curve: Lessons from top international retailers
11:45 AM KEYNOTE: Snapchat: A missed eCommerce opportunity?

Chris Kubernus, Founder & CEO, Kubb&Co

English language

 Chris Kubernus
Chris Kubernus
Founder & CEO
Kubb&Co

Chris is a Canadian experienced marketeer and entrepreneur living in Copenhagen, Denmark. He has been involved with many projects on digital strategy and social media, including working with large brands like Coloplast, Carlsberg, Burger King, and HP. He is a skilled presenter and brings a unique style of knowledge, inspiration and engagement t ...[Read More]

12:05 PM THE US PERSPECTIVE - Case Study: How a leading US brand revitalised their Omni-channel approach

Gina Deeble, VP Commerce Platforms, QVC Deutschland

English language

 Gina Deeble
Gina Deeble
VP Commerce Platforms
QVC Deutschland

As Vice President Commerce Platforms, Gina Deeble is committed to positioning QVC as a pioneering multi-channel retailer. Since May 2016 Deeble has been responsible in this function for the departments E-Commerce, Broadcasting, Content and Platform Development. Thus she stands for the development and networking of QVC’s platforms - TV, internet, ...[Read More]

Disruption beyond retail
12:25 PM Mobility in 2020: How is digital disruption going to revolutionise our relationship with cars?

Gerald Krainer, Director of Digitalisation, FMC (Future Mobility Corporation)

 Gerald Krainer
Gerald Krainer
Director of Digitalisation
FMC (Future Mobility Corporation)

Gerald Krainer is Director of Digitalization at FMC (Future Mobility Corporation), a newly formed EV startup planning to launch a family of premium, fully connected and self-driving cars starting from 2020. Since Krainer´s arrival in October 2016 it was the aim to create an exceptional, seamless customer journey in a digital environment against ...[Read More]

Lunch

12:45 PM Lunch and Networking break

Private Lunch

How to increase customer engagement and generate incremental revenue from your push marketing campaigns

This session is reserved for Tinyclues

Track A: Drill-down Roundtables

1:55 PM Roundtables

Stephanie Gregoire, Country Manager DACH, Millesima

Dorothee Seedorf, Performance Marketing Director, Project A Ventures

Joerg Hammermeister, Marketing Manager, Cewe

David Ogidi, VP International Business Development, ContentSquare

Nils Michaelis, Director Growth Marketing, TrustPilot

Florian Lutz, Managing Director EMEA, Jampp

Joana Picq, Head of Sales, Jampp

Nele Wollert, Business Development Manager, Central Europe, App Annie

Christine Vonhof, Sales Director DACH/ Strategic Consultant, Bazaarvoice

1. How to develop your social media strategy to acquire new customers, cheaper! (English language)

Stéphanie Gregoire, Country Manager DACH, Millésima (English language) 

2. The key to creating unique, inspired content that generates loyalty and net promoters 

Dorothee Seedorf, Director of Performance Marketing, Project A Ventures 

3. Online Reviews in the age of customer experience (English language)

Nils Michaelis, Director of Growth Marketing, Trust Pilot 

4. How to use behavioural data and predictive technology to boost mobile sales (English language)

Florian Lutz, Managing Director EMEA, Jampp & Joanna Picq, Head of Sales, Jampp 

5. How to stay relevant: Offering your customers the right product, at the right time! 

Joerg Hammermeister, Marketing Manager, Cewe 

6. How to increase conversion on each digital channel (English language)

David Ogidi, VP International Business Development, ContentSquare 

7. Mobile apps in retail - How to do it right? (English language)

The opportunity to drive sales and build brand loyalty through mobile for European retailers is huge, shown by the rapid year on year growth in adoption - 2 hours of a mobile user's day are now spent in apps. 

However, it is generally the online-first players and new mobile-first companies who have been fastest to capitalise on this. What can retailers learn from the early winners in mobile retail and how can this be applied successfully in an environment of increasing choice, accessibility and innovation across all retail channels? 

In this interactive roundtable App Annie will lead a discussion around the key opportunities and disruption presented by the mobile channel and facilitate the sharing of best practices around a successful retail app strategy. In joining this session you can expect to take away valuable insight into the mobile app economy, and a clear future plan that is immediately actionable as soon as you're back in the office. 

Nele Wollert, Business Development Manager, Central Europe, App Annie

8. Consumer-Generated Content Highs & Lows and what you can learn for your business

Christine Vonhof, Sales Director DACH/ Strategic Consultant, Bazaarvoice

 Stephanie Gregoire
Stephanie Gregoire
Country Manager DACH
Millesima

 Dorothee Seedorf
Dorothee Seedorf
Performance Marketing Director
Project A Ventures

As Director Performance Marketing, Dorothee leads the online marketing team at Project A and decisively influences the marketing of their portfolio companies, acting either as a sparring partner or as the interim CMO. Dorothee can build on ten years of experience in online marketing. During this time, she was responsible for the sales team at Za ...[Read More]

 Joerg Hammermeister
Joerg Hammermeister
Marketing Manager
Cewe

 David Ogidi
David Ogidi
VP International Business Development
ContentSquare

 Nils Michaelis
Nils Michaelis
Director Growth Marketing
TrustPilot

Nils is part of Trustpilot's agile Growth teams, responsible for exponential and scalable company growth with focus on reach, product adoption and product retention. 

Before joining Trustpilot in 2012, Nils built scalable, automated retention marketing programs at Google, helping the search giant drive product adoption, user retention a ...[Read More]

 Florian Lutz
Florian Lutz
Managing Director EMEA
Jampp

Florian spearheads Jampp's growth in Europe as the company's MD in Germany. He is based in their Berlin office. Having previously co-founded TradeMob, and with more than a decade's experience in mobile, Florian has been at the epicentre of the mobile app marketing landscape since 2005. He was among the first to introduce mobile app tracking tech ...[Read More]

 Joana Picq
Joana Picq
Head of Sales
Jampp

Joana Picq is a civil engineer turned tech fanatic. She is a partner at Jampp, pioneers in app marketing with offices in San Francisco, London, Berlin, Buenos Aires, São Paulo, Cape Town and now Singapore. Prior to her career as a tech entrepreneur, Joana spent 4 years at Microsoft doing business development across Europe, Middle East and Africa ...[Read More]

 Nele Wollert
Nele Wollert
Business Development Manager, Central Europe
App Annie

Nele Wollert is member of the App Annie Central European team helping companies to understand and appreciate the massive opportunities presented by the growing mobile app economy. As she works with many retailers across the region, she has built up deep insight into the challenges within their fiercely competitive environment and understands how ...[Read More]

 Christine Vonhof
Christine Vonhof
Sales Director DACH/ Strategic Consultant
Bazaarvoice

As a Sales Director DACH/ Strategic Consultant Christine Vonhof is supporting brands and retailers to seamlessly integrate Bazaarvoice solutions and word-of-mouth programs into exiting business processes and optimally leverage consumer-generated content. An open ear for consumers and reacting to feedback speedily are main goals to strengthen dia ...[Read More]

TRACK B: Creative Boardroom The programmatic summit

How to create the ultimate eComm tech stack: What tools do you really need to succeed?

René Meissner, Head of Digital Marketing, Douglas

In this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges

 René Meissner
René Meissner
Head of Digital Marketing
Douglas

Track C: Creative Boardroom: The engagement summit

Make or break your business: How to use your mobile data to grow this sales channel

Adrian Runte, Head of Competence Centre, A.T.U. Auto-Teile-Unger-Handels

In this Creative Boardroom you and 15 of yourpeers will have the opportunity to workshop, network and debate your way to asolution on one of your biggest challenges

 Adrian Runte
Adrian Runte
Head of Competence Centre
A.T.U. Auto-Teile-Unger-Handels

2:45 PM Coffee and Networking break

Track A: International expansion

3:05 PM The China opportunity: Reaching the growing middle-class in China through effective cross-border trade

Karl Wehner, Director Business Development, Alibaba Germany

  • The importance of local in-house language capabilities when expanding to international markets. 

  • The importance of moving external resources to build in-house competencies within Online Marketing and country management. 

  • How to empower and train an online marketing intern into becoming a world class online marketing manager 

  • The scalable advantages of building an in-house online marketing department

 Karl Wehner
Karl Wehner
Director Business Development
Alibaba Germany

Karl Wehner joined Alibaba Germany in June 2016 as Director, Business Development, where he is responsible for driving partnerships in Germany, Austria, Switzerland, Eastern Europe and Turkey. Karl has over fifteen years’ experience in e-commerce and sales, having started his career in e-commerce at Amazon Deutschland in 1999. At Amazon, he was ...[Read More]

Track B: Inspiring Customer loyalty

(English language) Omni-channel delivery methods: Which is best for your business?

Felix Jahn, Head of eCommerce Operations Europe, PUMA Europe

Stephen Richards, Head of Logistics EMEA, AO World

  • Assessing what delivery methods the customer actually wants 

  • Embedding order tracking capabilities to enhance customer belief in your integrity to deliver on-quality and on-time 

  • How to overcome the challenges of operating an e-commerce supply chain 

  • How to meet the rapidly changing delivery expectations of e-commerce customers 

  • How creating a meaningful customer experience can help drive sales

 Felix Jahn
Felix Jahn
Head of eCommerce Operations Europe
PUMA Europe

Felix has over 13 years work experience in the various fields of SCM, eCommerce and IT. Felix is currently responsible for responsible for Payment, fulfilment and Customer Service within the PUMA Europe eCommerce business in 23 countries.

...[Read More]

 Stephen Richards
Stephen Richards
Head of Logistics EMEA
AO World

Stephen has been at AO World for over 9 years and has held a number of roles. He is currently Director of Logistics for AO.de and is responsible for ensuring that AO customers get an exceptional delivery experience in its international business. AO’s philosophy is built around the customer experience and their in-house logistics is a key compone ...[Read More]

Track A: International expansion

3:25 PM Taking your eCommerce business to the next level: How to expand your international sales

Christoph Haberbauer, MD DACH, Made.com

  • Launching new international sites requires a flexible approach and a great understanding of the local market, but what does this really mean? 

  • How can you measure if your company ready for this? 

  • What are the key areas of your site to optimise and adjust? 

  • Choosing the right partners 

  • The KPIs that determine whether this is an option for you

 Christoph Haberbauer
Christoph Haberbauer
MD DACH
Made.com

Track B: Inspiring Customer loyalty

Session continues

3:45 PM Futurologist Keynote - The future is now: What are the eCommerce developments that are going to revolutionise your life?

Max Thinius, Spokesman, Play Innovation

 Max Thinius
Max Thinius
Spokesman
Play Innovation

Max Thinius is an expert for the development of disruptive innovations. Therefor he developed a system called "play-innovation" wich makes it possible, even for corporates or big KMUs to create disruptive models out of their own structure and bring it successful to market. Since 1988 Max is as well an expert for questions on sustainability and w ...[Read More]

4:05 PM DISRUPTIVE KEYNOTE The future of industry disruption: Should you be worried for your business?

Nils Seger, Founder, VP Communications, Rocket Internet

 Nils Seger
Nils Seger
Founder, VP Communications
Rocket Internet

Nils is the founder of RCKT, a Berlin based consultancy which leads brands and businesses into the digital age. RCKT is a company of Rocket Internet SE. Before making the leap to RCKT, Nils functioned as the Global Head of Communications for the Africa Internet Group (AIG). AIG is an online joint venture of international companies Millicom and M ...[Read More]

4:25 PM KEYNOTE PANEL Here's what eCommerce will look like in the next 5 years: What are the trends you need to know about?

Thilo Bendler, VP eCommerce Knowledge Management, Otto Group

Dirk Lauber, CEO, Empiriecom

Max Thinius, Spokesman, Play Innovation

  • Moving beyond omni-channel: what comes next and how will this help your customer? 

  • Mobile development, how will this help your business grow? 

  • The progression in data: the rise of smart data and insight 

  • IoT & wearables, is this a unique retail opportunity or a passing phase?

 Thilo Bendler
Thilo Bendler
VP eCommerce Knowledge Management
Otto Group

Thilo Bendler Vice President Knowledge Management for Otto Group. Having moved into the role in 2012, Thilo's main responsibilities include consulting of all Otto Group Companies with a focus on Marketing, Sales, Assortment and Strategy. He also oversees organisation of Know-how Exchange for the Otto Group, and development and maintenance of the ...[Read More]

 Dirk Lauber
Dirk Lauber
CEO
Empiriecom

Dirk Lauber is the CEO at Empirie.com. Previously, he was responsible for all of the e-commerce activities of the Baur Group in Germany, Austria and Switzerland with an online demand of approximately EUR 1 billion. In addition, he lead the fourth largest German e-commerce agency with in-house service for approx. 40 Otto Group companies around th ...[Read More]

 Max Thinius
Max Thinius
Spokesman
Play Innovation

Max Thinius is an expert for the development of disruptive innovations. Therefor he developed a system called "play-innovation" wich makes it possible, even for corporates or big KMUs to create disruptive models out of their own structure and bring it successful to market. Since 1988 Max is as well an expert for questions on sustainability and w ...[Read More]

5:00 PM End of eTail Germany