eTail Germany 2018

March 13-March 14, 2018

Hotel nhow Berlin

+44 (0) 207 368 9894

Language: |

2018 Agenda Day 1

Day 1 - Tuesday 13th March 2018

8:00 AM - 8:25 AM Registration & Welcome Coffee

Industry Shapers Uncovered – Part 1

8:25 AM - 8:30 AM Conference Director’s Welcome - Ben Sharples, Director, eTail Germany

8:30 AM - 8:40 AM Chairperson’s Welcome and opening remarks

8:40 AM - 9:00 AM KEYNOTE – THE VISIONARY: Why retail will die (and what you should do about it)

Arnd von Wedemeyer, CEO / Founder, notebooksbilliger.de


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Arnd von Wedemeyer

CEO / Founder
notebooksbilliger.de

9:00 AM - 9:20 AM KEYNOTE – THE LEADER: The intersection of retail and technology in a disrupted world: Bold predictions for the future

Moritz Corbelin, Head of E-Commerce Strategy, Otto Group

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Moritz Corbelin

Head of E-Commerce Strategy
Otto Group

9:20 AM - 9:40 AM KEYNOTE – THE CREATOR: What is creativity and how can you inspire it in your organization?

Doerte Spengler-Ahrens, Chief Creative Officer, Jung von Matt

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Doerte Spengler-Ahrens

Chief Creative Officer
Jung von Matt

9:40 AM - 10:20 AM KEYNOTE PANEL – THE FORWARD THINKERS: What will your customers demand in 2020? Where should you invest in technology? How do we beat Amazon at their own game?

Alexander Brand, CEO and Founder, Windeln.de Mirko Caspar, Managing Director, Mister Spex Christoph Haberbauer, MD DACH, Made.com Francois Laxalt, Senior Director of Product Marketing, Tinyclues

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Alexander Brand

CEO and Founder
Windeln.de
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Mirko Caspar

Managing Director
Mister Spex
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Christoph Haberbauer

MD DACH
Made.com
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Francois Laxalt

Senior Director of Product Marketing
Tinyclues

10:20 AM - 11:00 AM Coffee and Networking Break

Increasing Mobile Conversion

11:00 AM - 11:20 AM KEYNOTE: E-Commerce in a mobile majority environment: Adapting and re-thinking digital marketing for the mobile web

Jens Fischer, Leiter Online-Marketing, babymarkt.de GmbH

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Jens Fischer

Leiter Online-Marketing
babymarkt.de GmbH

11:20 AM - 11:40 AM CASE STUDY: How to turn high mobile traffic into sales with powerful mobile personalisation designed for the modern customer journey

Anoop Vasisht, GM, Europe, DYNAMIC YIELD

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Anoop Vasisht

GM, Europe
DYNAMIC YIELD

11:40 AM - 12:20 PM KEYNOTE PANEL: How to use mobile as the centrepiece of your eCommerce strategy in order to match the changing purchasing habits of your customers

Veselina Hristova, Product Owner Mobile Apps, zooplus AG Michael Groß, , Brandenburg University of Technology Cottbus-Senftenberg

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Veselina Hristova

Product Owner Mobile Apps
zooplus AG
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Michael Groß


Brandenburg University of Technology Cottbus-Senftenberg

12:20 PM - 12:40 PM CLIENT CASE STUDY: Craft a mobile experience to launch your digital transformation

Peter McLachlan, Chief Product Officer, Mobify

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Peter McLachlan

Chief Product Officer
Mobify

12:40 PM - 1:40 PM Lunch Break

12:40 PM - 1:40 PM Private Lunch hosted by Tinyclues

Stream A: Data Analytics & Personalisation

1:40 PM - 2:20 PM Case Study Interactive: Advanced analytics and big data insights – Gain a deeper understanding of your customer to drive engagement and conversion

Alexander Brand, CEO and Founder, Windeln.de

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Alexander Brand

CEO and Founder
Windeln.de

Stream A: Data Analytics & Personalisation

2:20 PM - 3:00 PM Panel: Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Daniel Infanger, Vice President International B2C, Conrad International Bernd Pressler, Vice President Marketing, BAUR Versand David Armstrong, CEO, HolidayPriates Group

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Daniel Infanger

Vice President International B2C
Conrad International
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Bernd Pressler

Vice President Marketing
BAUR Versand
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David Armstrong

CEO
HolidayPriates Group

Stream A: Data Analytics & Personalisation

3:00 PM - 3:20 PM Case Study Interactive Time is Money : How to increase your conversion rate by as much

Franco Paolucci, Senior Enterprise Sales Manager, Content Square

Franco Paolucci

Senior Enterprise Sales Manager
Content Square

Stream A: Data Analytics & Personalisation

3:20 PM - 3:40 PM Case Study Interactive continued

Stream B: Digital Marketing 2.0

1:40 PM - 2:20 PM Case Study Interactive: Evolving your cross-channel marketing strategy: How to identify an attribution model that gives you unique insight into your customer

Bernd Holbein, Measurement & Attribution Specialist, Google Germany

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Bernd Holbein

Measurement & Attribution Specialist
Google Germany

Stream B: Digital Marketing 2.0

2:20 PM - 3:00 PM Panel: The art of story telling: How can you use content to drive brand affinity and loyalty?

Dorothee Seedorf, Performance Marketing Director, Project A Ventures Sarah Stott, Head of Online Marketing, Urbanara Tobias Clairmont , Partner, Garbarz & Partner Fernanda Conti, Head of Global Marketing Communication, STABILO

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Dorothee Seedorf

Performance Marketing Director
Project A Ventures
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Sarah Stott

Head of Online Marketing
Urbanara
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Tobias Clairmont

Partner
Garbarz & Partner
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Fernanda Conti

Head of Global Marketing Communication
STABILO

Stream B: Digital Marketing 2.0

3:00 PM - 3:20 PM How consumer-generated content influences the new path to purchase

Laura Reiser, Head of Marketing DACH, Bazaarvoice

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Laura Reiser

Head of Marketing DACH
Bazaarvoice

Stream B: Digital Marketing 2.0

3:20 PM - 3:40 PM How to create a successful viral campaign

Pascal Volz, VP, eCommerce & Online Sales, AirBerlin

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Pascal Volz

VP, eCommerce & Online Sales
AirBerlin

Stream C: Synergy Workshops

1:40 PM - 2:40 PM The Transformation Workshop: What got you here won't get you there - Digital Transformation in an omnichannel context

Melanie Lauer , Vice President International Business Supplies , Conrad Antonia Wälzholz, Industry Head, Retail, Google

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Melanie Lauer

Vice President International Business Supplies
Conrad
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Antonia Wälzholz

Industry Head, Retail
Google

Stream C: Synergy Workshops

2:40 PM - 3:40 PM The International Expansion Workshop: How to capitalise on the fastest growing eCommerce market on Earth - China

Elena Gatti, Managing Director DACH, Azoya

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Elena Gatti

Managing Director DACH
Azoya

Stream D: Creative Boardrooms

1:40 PM - 2:40 PM The Branding Boardroom: The branding challenge: How to combine data driven marketing and online branding

Thomas Kloubert, CMO, kfzteile24

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Thomas Kloubert

CMO
kfzteile24

Stream D: Creative Boardrooms

2:40 PM - 3:40 PM The Integration Boardroom: How to integrate your online and offline channels to create a seamless customer experience at every touchpoint with your customer

Christian Skaar, Head of eCommerce, L'Oreal

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Christian Skaar

Head of eCommerce
L'Oreal

Stream E: Creative Boardrooms

1:40 PM - 2:40 PM The Data Boardroom: How to transform your email marketing strategy from a retailer-driven approach to a customer-centric, data-driven and personalised one

Florian Hoffmeister, Director of Ecommerce and Customer Marketing, QVC

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Florian Hoffmeister

Director of Ecommerce and Customer Marketing
QVC

Stream E: Creative Boardrooms

2:40 PM - 3:40 PM The Partners Boardroom: How to work with third parties to harmonise your Omnichannel strategies

Leif Bode Nielsen, Global Senior Retail Innovation Manager, Lego

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Leif Bode Nielsen

Global Senior Retail Innovation Manager
Lego

3:40 PM - 4:10 PM Coffee and networking break

1. How to integrate commercial Influencers and bloggers into a company’s traffic generation strategy - Gareth Locke, Director Performance Marketing, mytheresa.com

2. Selling on marketplaces – Direct competition to a brand’s eshop, or promising access to new customer segments? - Jacob Lamers, Head of eCommerce, Seidensticker

3. Where should you allocate your marketing and technology spend to get the best return for your investment? - Gianluca Randisi, Head of Branding and Marketing, Home24

4. How to integrate customer-generated content in your webstore - Werner Hammer, Head of E-Commerce, GANT Deutschland

5. How to innovate your content-driven marketing to stand out from the crowd - David Hoeflmayr, CEO, Thomas Krenn

6. How to take ownership of your most valuable asset – data - Peter Boris Kreilgaard, Head of Marketing, Coop.dk

7. IT Transformation to drive conversion rate and sales volume - Guido Laures, CTO, Spreadshirt

8. Seamless retail: how to combine multiple customer touchpoints in one authentication process - Samuel Adjei, Head of Core Services, Nando's

9. Building a brand from scratch through creative use of social media, PR and viral content - Konrad Kreid, CEO, www.blackfridaysale.de

10. Customer service strategies that distinguish local retailers from the large multinationals - Christian Riethmüller, Managing Director, Osiander

11. How to integrate video in your content marketing strategies - Ingo Moeller, Head of Marketing, Mahlwerck Porzellan GmbH

12. Digital Marketing, IT & Data: best practice exchange on building/scaling marketing organisations. - Nana Lohmanns, Marketing Director, Shop Apotheke

13.How to use performance marketing as a branding channel along the customer journey - Agnieszka Niemeier, Head of Performance Marketing, Idealo Internet

14. How to empower your graphics team with segmented data.- Lior Barak, Independent Expert.

15. Creating personalised websites that speak to your customer - Lars Mehler, VP, eCommerce, Klingel



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Gareth Locke

Head of Performance Marketing
Mytheresa.com
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Jacob Lamers

Head of eCommerce
Seidensticker
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Gianluca Randisi

Director Brand and Content Marketing
Home24
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Werner Hammer

Head of eCommerce
GANT Germany
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David Hoeflmayr

CEO
Thomas-Krenn
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Peter Boris Kreilgaard

Head of Marketing
Coop.dk
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Guido Laures

CTO
Spreadshirt
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Konrad Kreid

CEO
www.blackfridaysale.de
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Christian Riethmüller

Managing Director
Osiander
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Ingo Moeller

Head of Marketing
Mahlwerck Porzellan GmbH

Nana Lohmanns

Marketing Director
Shop Apotheke
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Agnieszka Niemeier


Idealo internet
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Lior Barak

Senior Data project manager
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Lars Mehler

VP eCommerce
Klingel

Stream C: Synergy Workshop

4:10 PM - 5:00 PM The Operations Workshop: Mastering revenue growth using delivery options: Case Study

Ton ter Laak, Vice President Northern/Central Europe , MetaPack

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Ton ter Laak

Vice President Northern/Central Europe
MetaPack

Stream D: Creative Boardroom

4:10 PM - 5:00 PM The Personalisation Workshop: Delivering 1:1 personalised experiences across the entire customer journey using a 360-degree customer profile

Stream E: Creative Boardroom

4:10 PM - 5:00 PM The Search Boardroom: How to dynamically increase the effectiveness of your SEO strategy

Stefan Kock, Head of Organic Marketing, Moebel.de

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Stefan Kock

Head of Organic Marketing
Moebel.de

Industry Shapers Uncovered – Part 2

5:00 PM - 5:20 PM FIRESIDE CHAT – THE DISRUPTOR: How to take an idea and turn it into one of Europe’s fastest growing eCommerce start-ups

Benjamin Bauer, Co-Founder & Chief Marketing Officer, foodpanda

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Benjamin Bauer

Co-Founder & Chief Marketing Officer
foodpanda

5:20 PM - 5:40 PM CLOSING KEYNOTE – THE VISIONARY: Taking the next step – How to turn a start-up into a major player

Torsten Schero, CEO, reBuy

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Torsten Schero

CEO
reBuy

5:40 PM - 6:40 PM Networking reception in the exhibition hall