eTail Germany 2019

07 - 08 March, 2019

The InterContinental Berlin

+44 (0) 207 368 9573

Language: |

2018 Agenda Day 1

Day 1 - Tuesday 13th March 2018

8:00 AM - 8:45 AM Registration & Welcome Coffee

Industry Shapers Uncovered – Part 1

8:45 AM - 8:50 AM Conference Director’s Welcome - Ben Sharples, Director, eTail Germany

8:50 AM - 9:00 AM Chairperson’s Welcome and opening remarks

Guido Laures, CTO, Spreadshirt

Guido Laures

Guido Laures

CTO
Spreadshirt

9:00 AM - 9:20 AM KEYNOTE – THE LEADER: The intersection of retail and technology in a disrupted world: Bold predictions for the future

Moritz Corbelin, Head of E-Commerce Strategy, Otto Group

Moritz Corbelin

Moritz Corbelin

Head of E-Commerce Strategy
Otto Group

9:20 AM - 9:40 AM KEYNOTE – THE CREATOR: What is creativity and how can you inspire it in your organization?

Jean-Remy von Matt, Founder, Jung von Matt

Jean-Remy von Matt

Jean-Remy von Matt

Founder
Jung von Matt

9:40 AM - 10:00 AM FIRESIDE CHAT – THE DISRUPTOR: How to take an idea and turn it into one of Europe’s fastest growing eCommerce start-ups

Matthias Schu, Head of eCommerce Projects, coop@home Benjamin Bauer, CMO & Co-Founder, foodpanda

Benjamin  Bauer

Benjamin Bauer

CMO & Co-Founder
foodpanda
Matthias Schu

Matthias Schu

Head of eCommerce Projects
coop@home

10:00 AM - 10:40 AM KEYNOTE PANEL – THE FORWARD THINKERS: What will your customers demand in 2028? Where should you invest in technology? How do we beat Amazon at their own game?

Gareth Locke, Head of Performance Marketing, Mytheresa.com Mirko Caspar, Managing Director, Mister Spex Christoph Haberbauer, MD DACH, Made.com Francois Laxalt, Senior Director of Product Marketing, Tinyclues Thomas Reiter, Managing Director – Online, Staples

Mirko Caspar

Mirko Caspar

Managing Director
Mister Spex
Christoph Haberbauer

Christoph Haberbauer

MD DACH
Made.com
Francois Laxalt

Francois Laxalt

Senior Director of Product Marketing
Tinyclues
Thomas Reiter

Thomas Reiter

Managing Director – Online
Staples
Gareth Locke

Gareth Locke

Head of Performance Marketing
Mytheresa.com

10:40 AM - 11:20 AM Coffee and Networking Break

Increasing Mobile Conversion

11:20 AM - 11:40 AM KEYNOTE: E-Commerce in a mobile majority environment: Adapting and re-thinking digital marketing for the mobile web

Jens Fischer, Leiter Online-Marketing, babymarkt.de GmbH

Jens Fischer

Jens Fischer

Leiter Online-Marketing
babymarkt.de GmbH

11:40 AM - 12:00 PM CASE STUDY: How to turn high mobile traffic into sales with powerful mobile personalisation designed for the modern customer journey

Mirko Caspar, Managing Director, Mister Spex

Mirko Caspar

Mirko Caspar

Managing Director
Mister Spex

Veselina  Hristova

Veselina Hristova

Product Owner Mobile Apps
zooplus AG
Jens Fischer

Jens Fischer

Leiter Online-Marketing
babymarkt.de GmbH
Michael Groß

Michael Groß

Professor
Brandenburg University of Technology Cottbus-Senftenberg
Jens-Jörg Simon

Jens-Jörg Simon

Director Business Solutions Retail Mobile
Adidas

12:40 PM - 1:00 PM How the 8th largest retailer in the UK is increasing mobile revenue with an app-like experience on the mobile web. - in English

Peter McLachlan, Chief Product Officer, Mobify Jim Hingston, Senior Digital Product Manager, eCommerce Division, Debenhams
Learn how €3.4B retailer Debenhams doubled the speed of its mobile website and significantly increased conversions by launching an app-like mobile website called a Progressive Web App (PWA).

This session will uncover:
•A brief introduction to Progressive Web Apps and why technology giants Google and Apple are making big investments in this new approach to the web.
•Why Debenhams chose a Progressive Web App over a responsive redesign to solve their mobile pain points and differentiate from their competitors.
•The positive impact their Progressive Web App has had on mobile performance and the significant conversion lift that has come as a result.


Peter McLachlan

Peter McLachlan

Chief Product Officer
Mobify
Jim Hingston

Jim Hingston

Senior Digital Product Manager, eCommerce Division
Debenhams

1:00 PM - 2:00 PM Lunch Break

1:00 PM - 2:00 PM Private Lunch hosted by Tinyclues

Stream A: Data Analytics & Personalisation

2:00 PM - 2:20 PM Case Study: Are you using your data correctly? How to create a personalisation strategy that fully exploits your data

Daniel Infanger, Vice President International B2C, Conrad

Daniel Infanger

Daniel Infanger

Vice President International B2C
Conrad

Stream A: Data Analytics & Personalisation

2:20 PM - 3:00 PM Case Study Interactive: Demystifying Marketing Attribution. How to simply improve your cross-channel marketing strategy.

Bernd Holbein, Measurement & Attribution Specialist, Google Germany

Bernd Holbein

Bernd Holbein

Measurement & Attribution Specialist
Google Germany

Stream A: Data Analytics & Personalisation

3:00 PM - 3:20 PM Case Study: How to develop and execute successful and sustainable international growth strategies

Matthias Schu, Head of eCommerce Projects, coop@home

Matthias Schu

Matthias Schu

Head of eCommerce Projects
coop@home

Stream A: Data Analytics & Personalisation

3:20 PM - 4:00 PM Case Study Interactive - Time is Money : How to increase your conversion rate by as much as 150% in as little as 7 days

Thomas Weyand, VP DACH Region, ContentSquare Laurent Tachet des Combes, Data Analyst UX, PriceMinister , Rakuten

Thomas Weyand

Thomas Weyand

VP DACH Region
ContentSquare
Laurent Tachet des Combes

Laurent Tachet des Combes

Data Analyst UX, PriceMinister
Rakuten

Stream B: Marketing & Seamless Retail

2:00 PM - 2:40 PM Case Study Interactive: How to integrate your online and offline channels to create a seamless customer experience at every touch point with your customer

Christian Skaar, Head of eCommerce, L'Oreal

Christian  Skaar

Christian Skaar

Head of eCommerce
L'Oreal

Stream B: Marketing & Seamless Retail

2:40 PM - 3:20 PM Case Study Interactive : Authentic Conversations in the Age of Anticipation

Benjamin Dünkel, Network Expansion Director, EMEA, Bazaarvoice

Benjamin Dünkel

Benjamin Dünkel

Network Expansion Director, EMEA
Bazaarvoice

Stream B: Marketing & Seamless Retail

3:20 PM - 3:40 PM Building a brand from scratch through creative use of social media, PR and viral content

Konrad Kreid, CEO, www.blackfridaysale.de

Konrad Kreid

Konrad Kreid

CEO
www.blackfridaysale.de

Stream B: Marketing & Seamless Retail

3:40 PM - 4:00 PM How to integrate customer-generated content in your webstore

Werner Hammer, Head of eCommerce, GANT DACH

Werner Hammer

Werner Hammer

Head of eCommerce
GANT DACH

Stream C: Synergy Workshops

2:00 PM - 3:00 PM The Transformation Workshop: What got you here won't get you there - Digital Transformation in an omnichannel context

Melanie Lauer , Vice President International Business Supplies , Conrad Antonia Wälzholz, Industry Head, Retail, Google

Melanie Lauer

Melanie Lauer

Vice President International Business Supplies
Conrad
Antonia Wälzholz

Antonia Wälzholz

Industry Head, Retail
Google

Stream C: Synergy Workshops

3:00 PM - 4:00 PM The International Expansion Workshop: How to capitalise on the fastest growing eCommerce market on Earth - China

Elena Gatti, Managing Director DACH, Azoya

Elena Gatti

Elena Gatti

Managing Director DACH
Azoya

Stream D: Creative Boardrooms

2:00 PM - 3:00 PM The Branding Boardroom: Brand and performance marketing for special interest markets

Thomas Kloubert, CMO, kfzteile24

Thomas Kloubert

Thomas Kloubert

CMO
kfzteile24

Stream D: Creative Boardrooms

3:00 PM - 4:00 PM The Partners Boardroom: Brand and performance marketing for special interest markets

Leif Bode Nielsen, Head of Online Marketing, Lego

Leif Bode Nielsen

Leif Bode Nielsen

Head of Online Marketing
Lego

4:00 PM - 4:40 PM Coffee and networking break

  • How to integrate commercial Influencers and bloggers into a company’s traffic generation strategy - Gareth Locke, Director Performance Marketing, mytheresa.com

  • Selling on marketplaces – Direct competition to a brand’s eshop, or promising access to new customer segments? - Jacob Lamers, Head of eCommerce, Seidensticker

  • Where should you allocate your marketing and technology spend to get the best return for your investment? - Gianluca Randisi, Head of Branding and Marketing, Home24

  • How to innovate your content-driven marketing to stand out from the crowd - David Hoeflmayr, CEO, Thomas Krenn

  • How to take ownership of your most valuable asset – data - Peter Boris Kreilgaard, Head of Marketing, Coop.dk

  • IT Transformation to drive conversion rate and sales volume - Guido Laures, CTO, Spreadshirt

  • eCommerce growth - where potential revenue is lost and what do to about it.- Maya Hagoel, Head of Business Development, Europe & Asia, Riskified - in English

  • Seamless retail: how to combine multiple customer touchpoints in one authentication process - Samuel Adjei, Head of Core Services, Nando's - in English

  • Customer service strategies that distinguish local retailers from the large multinationals - Christian Riethmüller, Managing Director, Osiander

  • How to integrate video in your content marketing strategies - Ingo Moeller, Head of Marketing, Mahlwerck Porzellan GmbH

  • Digital Marketing, IT & Data: best practice exchange on building/scaling marketing organisations. - Nana Lohmanns, Marketing Director, Shop Apotheke

  • How to use performance marketing as a branding channel along the customer journey - Agnieszka Niemeier, Head of Performance Marketing, idealo

  • How to empower your graphics team with segmented data.- Lior Barak, Independent Expert.

  • Creating personalised websites that speak to your customer - Lars Mehler, VP, eCommerce, Lindell

  • How to measure the success of influencer marketing: what are the right goals & KPIs? Katrin Huke, eCommerce Manager, QVC

  • The impact of AI-Driven Customer Experiences, Florian Lüft, VP Of Sales DACH, Apptus

  • Localizing eCommerce – How to answer to local delivery preferences, Huib de Graaf, Sales Manager, Paazl


Gareth Locke

Gareth Locke

Head of Performance Marketing
Mytheresa.com
Jacob Lamers

Jacob Lamers

Head of eCommerce
Seidensticker
Gianluca Randisi

Gianluca Randisi

Director Brand & Content Marketing
Home24
Werner Hammer

Werner Hammer

Head of eCommerce
GANT DACH
David Hoeflmayr

David Hoeflmayr

CEO
Thomas-Krenn
Guido Laures

Guido Laures

CTO
Spreadshirt
Samuel Adjei

Samuel Adjei

Head of Core Services
Nando's
Konrad Kreid

Konrad Kreid

CEO
www.blackfridaysale.de
Christian  Riethmüller

Christian Riethmüller

Managing Director
Osiander
Ingo Moeller

Ingo Moeller

Head of Marketing
Mahlwerck Porzellan GmbH
Agnieszka Niemeier

Agnieszka Niemeier

Head of Performance Marketing
idealo
Lior Barak

Lior Barak

Senior Data project manager
Lars Mehler

Lars Mehler

VP Ecommerce
K - Mail Order
Katrin Huke

Katrin Huke

eCommerce Manager
QVC
Maya Hagoel

Maya Hagoel

Head of Business Development
Riskified
Florian Lüft

Florian Lüft

VP Of Sales DACH
Apptus
Huib de Graaf

Huib de Graaf

Sales Manager

Stream C: Synergy Workshop

4:40 PM - 5:40 PM Case Study: How to increase delivery performance using delivery choice

Tobias Jahn, Senior Sales Executive, MetaPack

Tobias Jahn

Tobias Jahn

Senior Sales Executive
MetaPack

Stream D: Creative Boardroom

4:40 PM - 5:40 PM Escape From Data Jail: How to Activate Your Customers with Data

Mark Bosold, Head of BI & Analytics, Deinhandy.de Matej Cambal, Customer Analytics Consultant, Exponea

Mark Bosold

Mark Bosold

Head of BI & Analytics
Deinhandy.de
Matej Cambal

Matej Cambal

Customer Analytics Consultant
Exponea

5:40 PM - 6:00 PM THE VIEW FROM THE UK - CLOSING KEYNOTE: 5 ways that John Lewis is embracing the power of Omni-Channel in the UK - in English

Louisa Nicholls, Senior Trading Manager, Home Online, John Lewis

Louisa Nicholls

Louisa Nicholls

Senior Trading Manager, Home Online
John Lewis

6:00 PM - 7:00 PM Networking reception in the exhibition hall