eTail Germany 2018

March 13-March 14, 2018

Hotel nhow Berlin

+44 (0) 207 368 9894

Language: |

Day 2 - Wednesday 14th March 2018

8:00 AM - 8:40 AM Registration & Refreshments

8:40 AM - 8:45 AM Conference Director’s welcome

8:45 AM - 8:50 AM Chairperson’s Welcome and opening remarks

8:50 AM - 9:00 AM OPENING KEYNOTE: Walk before you run: Truly understanding the customer at the heart of your digital transformation strategies

Rahmyn Kress, Chief Digital Officer, Henkel

img

Rahmyn Kress

Chief Digital Officer
Henkel

9:00 AM - 9:20 AM KEYNOTE: Augmented Reality, Start-Up Accelerators & more – Looking beyond the borders of your eCommerce operations to drive growth

Martin Wild, CDO, Media-Saturn-Holding GmbH

img

Martin Wild

CDO
Media-Saturn-Holding GmbH

9:20 AM - 9:40 AM KEYNOTE: Voice-activated search: How to position yourself for the next great eCommerce revolution

Norman Nielsen, Head of Content Marketing, Zalando

img

Norman Nielsen

Head of Content Marketing
Zalando

9:40 AM - 10:00 AM KEYNOTE: Pushing the boundaries: How to elevate the customer experience from using Virtual Reality in retail

Christian Moehring, Head of Digital, IKEA Germany

img

Christian Moehring

Head of Digital
IKEA Germany

10:00 AM - 10:10 AM SPOTLIGHT INNOVATION: How machine learning can elevate on-site personalization in order to increase conversion

Jean-René Boidron, CEO, Kameleoon

Jean-René Boidron

CEO
Kameleoon

10:10 AM - 11:00 AM Coffee and Networking Break

10:10 AM - 11:00 AM Valtech Innovation Lab

11:00 AM - 11:20 AM KEYNOTE: Modern marketing: Connecting the science of big data to the person at the end of your message

Martin Grosse, CMO Germany, Microsoft Germany

img

Martin Grosse

CMO Germany
Microsoft Germany

img

Michael Melzer

(former) Chief eCommerce Officer
Toys R Us
img

Jens-Jörg Simon

Senior Manager Retail Mobile, Omnichannel & Digital Retail
Adidas
img

Felix Jahn

Head of eCommerce Europe
PUMA Europe
img

Adrian Runte

Head of Digital Development Berlin
A.T.U.
img

Jan Sperlich

Geschäftsführer
Gravis
img

Dennis Martins

CEO
Edel Optics

12:00 PM - 12:20 PM KEYNOTE: Inside the “Future Retail” programme at BMW - How to leverage the human advantage that physical stores offer as part of a true omnichannel user experience

Michael Engler, Head of Strategy - Premium Experience, BMW Group

img

Michael Engler

Head of Strategy - Premium Experience
BMW Group

12:20 PM - 12:40 PM KEYNOTE: Bridging the gap between technology buzzwords and revenue: How to convert AI, VR, and more into practical business application

Helmar Hipp, Geschaftsfuhrer, cyberport

img

Helmar Hipp

Geschaftsfuhrer
cyberport

12:40 PM - 1:40 PM Lunch and networking break

12:40 PM - 1:40 PM Private lunch

This slot is reserved for a leading solutions provider who like to meet with high level delegates in an exclusive, private setting - if you think your service would be of interest to our delegation, please contact Bryony Hunter on: +44 207 368 9387 or email bryony.hunter@wbr.co.uk.

Track A - Creating a Customer-Centric Strategy

1:40 PM - 2:00 PM Understanding the new online customer journey: The multichannel eCommerce framework

Gerhard Wagner, Lehrstuhl für Marketing (Chair of Marketing), Universität Siegen

img

Gerhard Wagner

Lehrstuhl für Marketing (Chair of Marketing)
Universität Siegen

Track A - Creating a Customer-Centric Strategy

2:00 PM - 2:20 PM Let the robot write for you: How text automation can improve your bottom line

Steven Morell, Growth Hacker, AX Semantics

img

Steven Morell

Growth Hacker
AX Semantics

Track A - Creating a Customer-Centric Strategy

2:20 PM - 2:40 PM How to create a fully integrated online and offline customer experience that builds and rewards loyalty.

Andre May, Multichannel Chief Officer, Globus

img

Andre May

Multichannel Chief Officer
Globus

Track A - Creating a Customer-Centric Strategy

2:40 PM - 3:00 PM How to make your customer’s life easier by offering in-car delivery

Fredrik Gustafsson, In-Car Delivery Rollout Lead, Volvo

Fredrik Gustafsson

In-Car Delivery Rollout Lead
Volvo

Track B - International Expansion

1:40 PM - 2:00 PM Your guide to launching operations in the USA: key lessons learned and pitfalls to avoid

Christoph Hertz, CEO, Celexon Group

img

Christoph Hertz

CEO
Celexon Group

Track B - International Expansion

2:00 PM - 2:20 PM Using flexible delivery options to increase revenue in an ever growing international environment

Ton ter Laak, Vice President European Sales , MetaPack

img

Ton ter Laak

Vice President European Sales
MetaPack

Track B - International Expansion

2:20 PM - 2:40 PM Rapid multi-country expansion: How to create a roadmap that enables swift expansion

Track B - International Expansion

2:40 PM - 3:00 PM How to enable your staff to be ambassadors for the company in a digital world

Martin Zander, Head of Corporate Communications E-Commerce, Otto Group

img

Martin Zander

Head of Corporate Communications E-Commerce
Otto Group

Track C - Creative Boardrooms

1:40 PM - 2:20 PM The Programmatic Marketing Boardroom - Improving transparency in your media buying: How to benchmark your programmatic agenda

Veronique Franzen, Senior Programmatic Manager, Luisviaroma

img

Veronique Franzen

Senior Programmatic Manager
Luisviaroma

Track C - Creative Boardrooms

2:20 PM - 3:00 PM The Performance Marketing Boardroom - Performance Marketing Analytics – Define your online KPIs and challenge external parties to meet them

Martin Theissen, Head of Display Performance & App Marketing, Trivago

img

Martin Theissen

Head of Display Performance & App Marketing
Trivago

Track D - Creative Boardrooms

1:40 PM - 2:20 PM The Engagement Boardroom - Measure what matters! A different approach to tracking data

Stefanie Greve, Key Account Manager - Etail, Reckitt Benckiser

img

Stefanie Greve

Key Account Manager - Etail
Reckitt Benckiser

Track D - Creative Boardrooms

2:20 PM - 3:00 PM The Platforms Boardroom How to Develop a State-of-the-Art Platform that Gives Your Customers a Seamless Experience From Desktop to Mobile

Ludger Jungeblut, Head of e-commerce, CEWE Stiftung & Co.

img

Ludger Jungeblut

Head of e-commerce
CEWE Stiftung & Co.

3:00 PM - 3:30 PM Coffee and Networking break

Track A: People and Performance

3:30 PM - 3:50 PM Go your own way: How to build a digital marketing team in-house

Kasper Engelheim Hove, Head of Online Marketing, Momondo A/S

img

Kasper Engelheim Hove

Head of Online Marketing
Momondo A/S

Track A: People and Performance

3:50 PM - 4:10 PM How to use digital transformation as a catalyst to attract the best people and drive innovation

Pia Anderberg , Senior Vice President HR and Innovation, Axel Johnson AB

img

Pia Anderberg

Senior Vice President HR and Innovation
Axel Johnson AB

Track B - User Experience Optimisation

3:30 PM - 3:50 PM Harness advances in text analytics technology to streamline the user experience on your site

Martin Baumgartel, Site Search Manager, Verizon Wireless

img

Martin Baumgartel

Site Search Manager
Verizon Wireless

Track B - User Experience Optimisation

3:50 PM - 4:10 PM How to develop engaging apps that truly fulfil your shoppers’ needs rather than just optimise your site for mobile

Timo Dominiok, Business Owner MEINE TUI Apps/Product Owner Mobile, TUI Group

img

Timo Dominiok

Business Owner MEINE TUI Apps/Product Owner Mobile
TUI Group

Track C - Creative Workshop

3:30 PM - 4:10 PM The Transformation Workshop - How to turn a traditional retail business model into a modern omnichannel player

Jens Hungershausen, Head of IT, MEGA eG Frank Sonneborn, Head of E-Business, MEGA eG

img

Jens Hungershausen

Head of IT
MEGA eG
img

Frank Sonneborn

Head of E-Business
MEGA eG

Industry Shapers Uncovered – Pt. 3

4:10 PM - 4:30 PM THE OUT OF THE BOX INSPIRER: Ideation, rapid prototyping & customer validation - What can retailers learn about innovation and digital disruption from the world’s largest chemical producer?

Stephen-Alexander Wuenstel, Project Manager Innovation Excellence, BASF

img

Stephen-Alexander Wuenstel

Project Manager Innovation Excellence
BASF

4:30 PM - 4:50 PM THE VIEW FROM THE UK - CLOSING KEYNOTE: 10 ways that John Lewis is leveraging the power of Bricks and clicks in the UK

Louisa Nicholls, Senior Trading Manager, Home Online, John Lewis

img

Louisa Nicholls

Senior Trading Manager, Home Online
John Lewis

4:50 PM - 4:55 PM End of eTail Germany