eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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FOCUS DAY - 9th March, 2020

12:00 pm - 1:30 pm Registration & Networking Lunch

Delivering Great CX for Customer Retention

1:30 pm - 2:00 pm OPENING KEYNOTE: Winning the direct-to-customer conversation: How to personalise your customer’s shopping experience to stand out from the crowd in a highly competitive environment

Dr. Maryam Ramezani-Bartsch, Head of Advanced Analytic, Digital Brand Commerce at Adidas

Dr. Maryam Ramezani-Bartsch

Head of Advanced Analytic, Digital Brand Commerce

2:00 pm - 2:40 pm Increasing the AI footprint in your organization Panel Discussion: How can you implement AI and ML to gain better insights that enable you to send more personalised messages to each individual customer at the ideal time?

  • Assessing the main challenges of working with AI and how retailers can make sure is properly integrated with the existing technologies in house to make  it successful
  • What are the critical success factors retailers should look out for when planning to implement AI in their business? 
  • How to create campaigns aligned with your marketing goals achieving truly relevant messages at scale and increase your revenue targets
  • How to tackle with the inability to consolidate, analyse and act on customer data not having the full view of the customers that is making customer’s fatigue rises
Sébastien Foucaud, Chief Data Officer at HRS Group

Sébastien Foucaud

Chief Data Officer
HRS Group

Dr. Alexander Borek, Global Head of Data, Analytics & AI at Volkswagen Financial Services

Dr. Alexander Borek

Global Head of Data, Analytics & AI
Volkswagen Financial Services

Florian Bonnet, Head of Product at Zizoo

Florian Bonnet

Head of Product

2:40 pm - 3:15 pm Refreshment Break

3:15 pm - 3:35 pm Spotlight: Consumers today have more choice and less time- How you can use AI and ML to ensure you always send messages that are 100% relevant to them and stand out from the crowd

  • Listen to a 10 minute innovation pitch from each  AI-first technology solution to fully understand:
  • Automation to deliver relevant messages to future buyers and maximise returns
  • Maximize reach and minimize fatigue
  • Coordinate your campaign plan across channels
  • Integrate seamlessly with your marketing existing  in house marketing solutions

3:35 pm - 4:35 pm Meet The Providers: Evaluate the latest offerings in CX space that will help you to increase your customer lifetime value

Break into groups of 8 buy side and spend time with each provider on roundtables to engage in an open Q&A discussion with your peers. Each roundtable lasts 15 minutes

4:35 pm - 5:35 pm eTail Germany Summit Welcome Drinks Reception