Christian, a marketer at heart entered the FMCG industry 13 years ago with a focus on HR Marketing. Soon realizing that product and brand development are his real passion he completed various tasks within Henkel & Schwarzkopf’s consumer division. Returning home from a 4 year assignment in Australia he moved into the B2B sector at L’Oréal’s Professional Products Division now heading the eCom department in Germany supporting the hairdressing industry in the digital transformation. Key focus areas for him are omni-channel as well as on-line to off-line solutions in a service oriented environment.