Christopher Riedel drives digital optimisation and is
responsible for digital touchpoints at IKEA Germany - the Swedish life at home
expert and world’s largest multichannel home furnishing retailer. As Head of
Digital, Christopher leads a cross-functional team of specialists that is
creating digital experiences with the IKEA website at the center. Before his
time at IKEA he gained a broad digital marketing experience at an agency
consulting eCommerce clients in online marketing strategy.
Check out the incredible speaker line-up to see who will be joining Christopher.
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