a world of digital transformation, marketing needs to lead the way. Machine
learning and AI allow marketers to measure automated lead funnels in real time
and take action. Never before has it been easier to tell what happens to one Euro
of marketing investment. What remains difficult is to mix emotion, rationale,
storytelling and hard facts in ways that turn consumers into fans, customers
into buyers. That's why they still need marketers, AI or not. Martin loves
brands, and making brands loved, admired, or at least considered familiar.
Check out the incredible speaker line-up to see who will be joining Martin.