eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Silvia Schmucker, Global Head of Peformance Marketing at Swarovski

Silvia Schmucker


Global Head of Peformance Marketing
Swarovski

Check out the incredible speaker line-up to see who will be joining Silvia.

Download The Latest Agenda

Conference Day Two – 11th March 2020

Wednesday, March 11th, 2020


11:45 AM CASE STUDY: Rethinking performance marketing for a global omnichannel brand

  • Getting away from last-click attribution modelling: what are the alternatives to this?
  • How to develop a more accurate attribution model to optimise previously ignored channels that are contributing to conversion
  • Getting away from last-click attribution modelling: what are the alternatives to this?
  • How to identify an attribution model that gives you unique insight into your customer