eTail Germany 2025

Sponsorship Opportunities Are Now Available

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The DACH eCommerce & Digital Marketing Conference For Retailers and Brands

As retailers across Germany strive to adapt to an ever-changing market landscape, finding new ways to enhance digital capabilities and boost customer engagement amid rising costs is crucial. The potential of AI and hyper-personalisation are huge but what are the practical applications that can help you revolutionise loyalty programmes and improve customer experiences? And what are the tangible results?

At eTail Germany you will gain practical insights on:

Getting to grips with the new era of loyalty programmes and next-gen personalisation techniques
Discovering innovative uses of AI and Gen AI, from predictive analytics to immersive experiences
Harnessing the retail media boom and optimising marketing budgets
Building cohesive customer journeys and consistent brand images across all touchpoints
Using advanced data analytics to boost customer engagement and retention
Creating seamless omnichannel experiences to offer shoppers the choice they want

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2025 Speakers Include:

Elena Bulgheroni

eCommerce Sales & Web Marketing Director
Guess

Marieke Meyn

Director Brand Relations & Retail Media
About You

Johannes Schmidt

Head of Loyalty
dm drogerie

Eva Zikmundova

Teamlead Social Media
Zooplus

Cornelia Lenz

Chief Digital Officer
POC Sports

Carina Urban-Gasgupta

Leder & Schuh

Moritz Wolf

Qendrim Turkaj

Recaro Gaming

Steven Lord

Zooplus

View 2025 Speakers

What People Are Saying About eTail Germany

“The event is a great opportunity to meet eCommerce leaders and gain insights into the difficulties and opportunities of eCommerce leaders and gain insights into the difficulties and opportunities of eCommerce”

Maximilian Reiss
Head of eCommerce Process & Operations
Interspar

“eTail Germany is a really fantastic conference which offers great insights into different industries and trends as well as networking opportunities”

Carina Urban-Dasgupta
Head of Webshop & App Management
Leder & Schuh

“The eTail event was a fantastic opportunity to engage with high-level colleagues from the eCommerce sector and bring new ideas back to our own business”

Rene Spielbrink
Head of B2B Webshop
Transgourmet

eTail Germany 2024 Playbook

Chapter One – Supercharging your Marketplace Strategy

Chapter Two – The AI Craze: Redesigning Personalised Shopping with a Human Touch

Chapter Three – Harnessing the Power of Social and Strengthening Brand Identity

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The eTail Germany Difference

Connecting you to leaders from top companies

Where you really find out what the leading retailers and D2C brands are doing to ready your eCommerce, Marketing and Digital Strategy for today and tomorrow.

Engaging and immersive experiences

Take part in small working discussion groups so you can learn from all of the great minds in the audience as well as the speakers.

Focused on your specific needs

An agenda based on 60 research interviews with retail and D2C brand leaders to ensure every challenge and opportunity you face is addressed.

Connecting You To Leaders From The Top European Brands, Agencies and Publishers

Attendee List

Get ideas from all the great minds in the audience through a variety of small working group discussions.

With all the major DACH retail players in the same place at the same time- can you afford not to be there?

Network with the leaders of the eCommerce community

We’ve created a haven for leading minds in the eCommerce community to reconnect in-person again. With 300 number of eCommerce, Marketing and Digital executives attending, from the leading retailers and D2C brands, and 10 hours of pure networking scheduled, the eTail Germany event is the unrivalled opportunity make connections that will help you address your challenges and capitalise on opportunities.

Case Study Interactive

Take part in interactive discussions with peers and get great ideas for solving your biggest challenge. The speaker presents their case study then invites you and your group to find a solution to a key unresolved challenge!

Oxford Style Debate

Walk away with a fresh mindset and better prepared to deal with a burning issue. Witness industry leading figures pitting themselves against each other to deliver the knockout argument.

Drill Down Roundtable

An exceptional way to genuinely get to grips with your key challenges. Your chance to probe an industry expert along with your peers to source practical solutions collaboratively.

Synergy Workshop

Turn theory into practice and bring an idea to life. Collaborate with your industry peers on a new forward-looking project to create a step-by-step action plan to launch it.

Dragons’ Den

Find the next big start up that can help you innovate fast and stay ahead of the curve. Assess each startups benefit to your business and the likelihood of their future success.

Fall In Love With Berlin

Hotel Palace, Berlin

18th –19th March 2025

See Venue