Whitepaper & Media Center

The eTail Germany Playbook 2025

eTail Germany surveyed 100 leaders in the industry, including Directors and Heads of eCommerce, Marketing an Omnichannel. We wanted to find out how they are crafting an omnichannel experience consumers deserve, levelling up their data analytics to make key decisions, and aligning AI strategies to balance consumer wants and organisational needs.

eTail Germany 2024 Playbook

WBR Insights surveyed 150 eCommerce leaders in Q4 of 2023 from various organisations across the DACH regions. We unpack the top challenges currently impacting retailers and the innovative solutions they are bringing to the table.