eTail Germany 2019

07 - 08 March, 2019

The InterContinental Berlin

+44 (0) 207 368 9573

Language: |


Speakers 2019

Michael Böhme
Head of Artificial Intelligence Program

Michael joined Zalando in 2011 at the perfect time just as tracking technology, big data analytics and data science began to break through and become an essential part of the company’s DNA. Michael has grown and developed Zalando’s digital analytics team and it is now the cornerstone for almost 100 teams, offering access to high quality click-stream data, a user friendly tech stack for various analytics cases and multi-level analytics education and enabling formats. At the end of 2017 he joined the AI program management team accelerating Zalando’s ambitious machine learning and AI roadmap. Together with subject matter experts and senior management, he identifies and implements necessary improvements across the Business Units to maximize the return on Zalando’s machine learning investments.

Jens-Ole Boelsen
Head of UX
Otto Group

As Head of User Experience for one of the world’s largest online retailers, Jens and his team are dedicated to improving the user experience of the group’s many online shops and other digital applications through a wide portfolio of qualitative and quantitative user-research methods. Moreover, he functions as an evangelist for customer-experience topics within the Otto Group’s current culture-change initiative “Kulturwandel 4.0.”

Constance Stein
Head of eCommerce Innovation

In the last two years, Constance has successfully implemented game-changing projects for Otto in areas such as conversational commerce, blockchain and customer service.  Her team in the eCommerce Competence Centre are monitoring and evaluating new technologies on the market every day. 

Johan Lidenmark
Chief Digital Officer

Johan is focused on identifying all opportunities in the customer journey from acquisition, activation to retention to increase traffic and conversion. Tasked with transforming Intersport’s digital journey, Johan is responsible for the digital initiatives required to achieve the “’one buying experience” promised to their customer.

Marina Sverdel
Global Head of Multichannel Marketing

Marina Sverdel is a marketing and digital executive with 15 years of experience in digital, multichannel, CRM, customer experience and branding. She is an acknowledged change agent in transforming business towards customer centricity and integrated, digitalized journeys. In her current role Marina Sverdel is working at METRO, professional b2b wholesaler, serving the needs of independent business owners of hotels, restaurants, caterers, traders, offices and institutions, operating across 26 countries. In her global role she is shaping concepts and enabling their deployment to deliver best in class measurable tailor-made experience for customers. 

Arnaud Jolif
Chief Marketing Officer

As the digital leader for one of Switzerland’s biggest retailers, Arnaud’s main objective is to transform the marketing department to enhance customer experience across all digital touch points and channels. He will share his insight on the work they have been doing automating their marketing department in order to better  understand their customers and deliver a seamless experience to them.

Michael Bermadinger
Head of eCommerce Operations & Projects
Michael joined Zalando in 2011 at the perfect time just as tracking technology, big data analytics and data science began to break through and become an essential part of the company’s DNA. Michael has grown and developed Zalando’s digital analytics team and it is now the cornerstone for almost 100 teams, offering access to high quality click-stream data, a user friendly tech stack for various analytics cases and multi-level analytics education and enabling formats. At the end of 2017 he joined the AI program management team accelerating Zalando’s ambitious machine learning and AI roadmap. Together with subject matter experts and senior management, he identifies and implements necessary improvements across the Business Units to maximize the return on Zalando’s machine learning investments.
Peter Grebarsche
Head of CRM & Digital Consumer Interaction Strategy

Peter Grebarsche is Head of Digital Strategy and CRM at L’Oréal Germany, the leading company in the German beauty market. His passion is the digital transformation and creation of innovative business models with sustainable added value for customers and shareholders. Since Peter’s arrival the digital transformation of the company’s business model and organisation has extremely accelerated. Beauty and Digital are seen as the perfect match! Consequently, the establishment of data-driven marketing is key to stay ahead in the digital age.

Bożena Nawara-Borek
eCommerce Manager Europe/ CEEMEA

In Swarovski she is responsible for sales development via online channels, in cooperation with 3rd Party in Europe  - both online Pure Players (including marketplace platforms) and Omnichannel Partners. Bożena has been working in e-commerce and marketing industry since 2010. During her professional career she was responsible for planning and implementing on-line promotional campaigns, launching e-commerce platforms, preparation and implementation of sales and marketing strategies. She has gained experience in small and medium-sized companies operating on the Polish e-commerce market as well while working for a leader of this market – Than, in Carrefour Poland she was responsible for all commercial activities in the on-line channel, including the sale of food and non-food products, as well as the development of the Marketplace concept, the Collaborative Economy project and M-commerce, as part of the integrated platform. Bożena is also a trainer who runs on-line marketing and e-commerce trainings.

Torsten Schero
Chief Executive Officer
rebuy reCommerce

Founded in 2009 and now serving more than five million customers, reBuy has established itself as one of the leading players in the European reCommerce industry.  Formerly part of the Amazon Germany executive management team, Torsten drives the international development of reBuy. His credo: Make sustainability a prerequisite and make the customer the focus of all your strategic decisions.

Thorsten Wilhelm
Chief Commercial Officer

With a proven track record from several leading retailers and FMCG companies, Thorsten is working to improve the customer experience across all communication and sales channels, at Intertoys, the Dutch omni-present toy retailer with 400 stores and a webstore.

Patrick Osborne
Head of Customer Insights & Analysis

Patrick has lead customer data analytics projects for 25 years in a variety of industries and sectors.  He worked on the implementation of Nectar, the first multi-retailer loyalty programme in the UK, and has also spent time in the university sector, financial services and as a management consultant advising firms on the expert use of their customer data. 

Hendrik Blenken Blijdenstein
Chief Commercial Officer
Digitec Galaxus
Robin Müller

Robin is working as an Interim-CTO and Advisor for early-stage startups. Before that, he co-founded the Fast-Fashion company Lesara and scaled the tech department to more than 60 engineers within 5 years.

Mr Tobias Zeit
eCommerce Director
Doc Morris
Tobias Zeit is Director eCommerce at DocMorris, the largest pharmacy in Europe. Tobias significantly developed the performance marketing at DocMorris, especially in the fields of customer journey attribution and CLV-based bidding techniques. 
Michal Szaniecki
Marketing Director

A passionate (& rewarded) leader of change for global brands in the FMCG & automotive industries , Michal is also a member & head of various juries (Drum Marketing, Effie, Young Creatives), actively shaping the marketing landscape & digital revolution.

Carlos Soares
Senior Director of Marketplace Analytics

Carlos’s personal mission is to make a difference by transforming companies into customer-centric organisations driven by a passion of innovating through data. His focus is on resolving high-impact business challenges to drive maximum value for Nike’s customers and shareholders, and he is motivated to drive business transformation by harnessing advanced analytics, information and knowledge of data platforms to develop the right decision environment for leaders.

Daniele Sghedoni
Head of Data & Marketing Technologies for eCommerce

Daniele is a dynamic and innovative marketing technologist with 15+ years of experience building marketing effectiveness through marketing and data technologies and innovative solutions. With Benetton, he oversees eCommerce technologies, UX, data, and performance marketing. He leads a cross-functional team, ensuring consistent design executions across desktop, tablet, and mobile that provide maximum customer impact.

Ulrike Hackl
eCommerce Account Manager
Martin Grosse
CMO Germany
Microsoft Germany
In a world of digital transformation, marketing needs to lead the way. Machine learning and AI allow marketers to measure automated lead funnels in real time and take action. Never before has it been easier to tell what happens to one Euro of marketing investment. What remains difficult is to mix emotion, rationale, storytelling and hard facts in ways that turn consumers into fans, customers into buyers. That's why they still need marketers, AI or not. Martin loves brands, and making brands loved, admired, or at least considered familiar.
Martin Horvath
Head of eCommerce Europe
Deutsche Telekom

Passionate about delivering revenue growth through digital & omni-channel sales, Martin is an experienced leader with international experience in the fields of marketing, business & product development. His main focus is to design and execute the eCommerce activities  for Deutsche Telekom across 11 EU markets.

Benno Schwede
Head of Parnership

With over 10 years sales and online marketing experience in Germany, Austria and Switzerland, Benno has gained experience in business development couponing, display advertisement and social media campaigns. At the moment he is the head of business development at, the world’s largest shopping community.

Laurent Garet
Chief Executive Officer
La Redoute

An experienced CEO with a proven track record of leadership in the retail industry, Laurent is a strong business development professional skilled in marketing, retail, eCommerce, and international Business.

Fabrizio Viacava
Global Head eCommerce & Digital Marketing
With international digital marketing experience through a variety of companies, Fabrizio now has the challenge of starting Etro’s digital transformation journey in order to make the company more digital without losing their brand essence.
Martin Roulund Jakobsen
eCommerce Manager
Radisson Hotel Group

With ownership of the Nordic digital strategy and strategic roadmap (covering +60 hotels in five Nordic countries), Martin’s experience in driving scalable digital transformation projects and strategies at an international level has given him a strong base to implement new digital technologies, and develop analytics, performance and data driven frameworks. 

Stefan Fraude
Head of Marketplace
Digitec Galaxus

Stefan brings a strong academic background and experience of more than 10 years in general management, business development, sales, marketing and strategy in eCommerce. Leading the "Portfolio & Business Development” department of Digitec Galaxus, he has full ownership of the strategic, financial, operational and people components of the group. 

Matthias Schu
Project Manager

Matthias is a project manager at Interdiscount/Microspot, the number 1 retailer in home electronics in Switzerland. He is active as an author, keynote speaker and topic expert in the field of eCommerce and internationalisation strategies. 

Miro Morczinek
Chief Executive Officer

Miro has been at the cutting edge of the digital industry for over 17 years and has founded and built a number of operationally successful online companies. A pioneer in digital product sales, marketplace development and online advertising marketing, with X24Factory (founded in 2015), he set out to transform the online furniture market through the use of data science, a unique community and various service offerings.

Fleur Willemijn van Beinum
Director of Global Content

What's up, what's next, and what’s hot in content? A creative storyteller by nature, nerd and geek by nurture, Fleur will help you take the next step: formulating your vision with a solid strategy, and setting up the eco-system for publishing and distribution, with a data-driven approach. Be inspired by cases and lessons learned during her almost 20 years experience. 

Matthieu Paulssen
Head of Warehouse Operations

Matthieu owns operations at navabi, with cross-functional responsibilities in logistics, customer support, payment and business development. He is driving navabi´s growth path across the US, Canada, Australia, UK and continental Europe, while delivering scaleable omni-channel user experiences.

Dorothee Seedorf
Head of Performance Marketing
Project A Ventures

Dorothee Seedorf is CMO at the venture capital firm Project A, where she consults and operationally supports the portfolio companies in their strategic planning and implementation of marketing activities. She has a proven track record in successfully accelerating marketing models and building brands in the online retail space.

Andreas Aurhammer
Managing Director
Nitro Snowboards

Andreas has gained his marketing experience all over the place, from marketing 5-Star hotels in Mexico, to being part of startups in California over to a Management Consultancy in Dubai. In the end he found his passion in the sport he always loved and is now one of the managing directors at Nitro Snowboards.

Catharina Classen
E-Development Senior Account Manager
To be more flexible in content creation and to have the ability to feed new shopping tools like AR or VR, OTTO decided to change their content production process from classical photography to CGI, beginning with their home & living department. Catharina Classen will talk about OTTO’s CGI strategy and how they want to process their production pipeline.
Tom Dwyer
Head of PWA Development

Tom is a front-end developer turned product manager who has a particular fascination with how we can make web UX on par with native. Oh, and once upon a time he led projects that brought HTTPS and Progressive Web Apps (PWA) to Trivago.

Andreas Rainer
Managing Director
A-Z Gartenhaus

As a specialised dealer for high-priced, large-scale products like garden sheds, saunas or carports, A-Z GartenHaus strongly focusses on expertise and customer service. This has helped the company to profitably grow its revenues 20%+ p.a. over the last decade. Andreas has lead the eCommerce operations that have helped drive this growth.

Ida Josefsson
Innovation Manager Digital Channels

SJ (the Swedish national train operator) has gone from selling 50% of their tickets digitally to 97% in less than 10 years. To continue to stay relevant to the customer in the future, Ida is working on their digital roadmap to drive innovation. She launched SJs voice in the Swedish Google Assistant, and is now learning how customers are interacting with this technique based on artificial intelligence.

Fernanda Conti
Head of Global Marketing Communication
Fernanda is responsible for brand management, social media and content marketing on a global level.  Her focus and main challenge at the moment is on supporting Stabilo in their digital transformation journey and shaping overall brand communication.
Dainius Liulys
Chief Executive Officer

Dainius is CEO at Pigu group, the largest eCommerce market participant in the Baltic States, with three online shops in the region: in Lithuania, in Latvia and in Estonia.


Matthias Storath
Chief Creative Officer

Matthias has created some of Germany’s most talked about campaigns of the decade. In return he has featured in the book "The 30 best Copywriters of Germany"​, and won 2 x D&AD Yellow Pencils, 2 x Eurobest Grand Prix, One Show Gold, Clio Gold, ADC Europe Grand Prix, ADC Grand Prix, AME Platin and the first ever Titanium and Integrated Cannes Lion for Germany. 

Fabian Roser
Managing Director Creative

With over 15 years of international experience in digital marketing, Fabian leads interdisciplinary teams on a wide range of projects from digital platforms, to integrated campaigns, social media activation & always on communications, mobile applications, digital tools & services to CRM and eCRM programs. Fabian is a member of the Art Directors Club Germany, loves running, a good steak (medium, please), is a big lover of the computer game ‘Diablo’, and is an absolute foosball enthusiast!

Veselina Hristova
Product Owner Mobile Apps
zooplus AG
Raising awareness of the potential of mobile apps within the company and building up a mobile app team are just two of her main challenges at the moment. Her core goals are to improve the user experience and increase customer engagement on the app so that one day there is only one app on the market for ordering pet food and accessories.
Markus Maczey
Chief Creative Officer

As the creative lead at the No.1 Creative Agency in Germany, Markus oversees the creative output of the company, including multiple award-winning global campaigns.

Oliver Prothmann
Oliver has been the President of Bundesverband Onlinehandel e.V. (BVOH) since March 2014. He published a book on worldwide marketplaces featuring the first worldwide ranking of online marketplaces. His personnel goal is to build an intensive and sustainable relationship to the Chinese eCommerce businesses as the main market for German and European online retailers.
Tobias Kosten
Head of Marketing
Konstantin Slawinski

Tobias is focused on the international synergies between on and offline sales, social media and platform economics (GAFA). At Rheinische Fachhochschule he taught eCommerce and HR as a visiting professor, and in his free time, he is a personal trainer, actively supporting executives as a personal trainer to maintain and expand their physical performance meaningfully.

Dominik Holtforth
eCommerce & Online Marketing Professor and Director
eCommerce Institut Koln

With experience in online marketing and eCommerce as both a retail founder and academic professor, Dominik focuses on directing the eCommerce institute, which offers research and studies on strategies and technologies in eCommerce, and data driven marketing. In his publications, he deals with quantitative analysis of eCommerce and the control of online companies with integrated performance measurement systems. 

Adrian Runte
Head of Digital Development Berlin
Since Adrian’s arrival late in 2015 the transformation of the aging IT landscape is in full force: a new architecture vision and digital platform has been established, setting the base for new innovations and efficiency gains due to improved digitalisation.
Stefan Kock
Marketing Director

Stefan has 10 years of experience in the eCommerce world, with a SEO/SEA background. Moebel has been rapidly expanding in recent years, with a launch into the French market a main highlight. In 2018, undertook a big relaunch of their website to better serve the mobile customer and the needs of the digital market. 

Kai Herzberger
Director DACH & EMEA, eCommerce & Transformational Retail
Kai uses a case study to show how Facebook can support the growth of companies in the digital world. The presentation will highlight how attention can be generated, how action impulses for online and offline sales can be set, and how companies can measure real business goals on real people.
Esamatti Vuolle
Head of Digital Experience
Tallink Silja

Esamatti is an award-winning brand influencer & ambassador at Tallink Silja, the leading provider of high-quality mini-cruise and passenger transport in the Baltic sea region. Esamatti has a proven record of delivering exceptional digital experience, performance and results. He has a vast background in digital experience and sales development from the travel and retail industries.

Ian Volz Pascal
Managing Director of Performance

Dr. Pascal Volz loves eCommerce, digital marketing and big data. He is the CEO of fischerAppelt, performance, the online marketing unit of the renowed German creative content group. Now and in his previous role as Vice President eCommerce at Air Berlin, he leads award-winning highly personalised campaigns based on statistical models exploiting all available data. 

Oliver Weyergraf
Founder & CEO

Oliver is a serial entrepreneur and co-founder & CEO of Pamono, a global marketplace in five languages specialising in distinctive design objects. Key challenges recently overcome have been the development of the customer service function, and the frictionless shipment of unique bulky and fragile items.

Pelayo Pando
Director of e-Commerce Business Development & Market Strategy
NH Hotel Group

Pelayo Pando is Director of Business Development for e-Commerce at NH Hotel Group, one of top-30 worldwide hotel chains. Since he joined the company in 2014, NH Hotel Group has step-changed its technology and business strategy to ensure a continuous growth of its digital business.

Linda Hellqvist
Chief Marketing Officer
Swiss Clinic

Linda Hellqvist is the newly appointed CMO at Swiss Clinic, a young, disruptive beauty company revolutionizing the way people shop, consume and perform their beauty treatments. Part of Linda's focus is to strengthen Swiss Clinic's current position online but more importantly, help take the company to the next level through her strong leadership and experience from fast moving companies. 

Goran Nastov
Product Lead Engineer

Drawing on great experience in digital solutions and eCommerce systems, Goran is currently driving a project to introduce automation across different departments, and make sure they select the right tech partners in order to make this change real  in the company. 12 years of experience in digital solutions development. Solution Architect, Product Lead, Team Lead, Software Engineer

Martin Gruber
Innovation Evangelist
Martin is a senior digital expert and supporting customers in their digital transformation journey since years. Bringing in innovative digital services to drive new business is at Netconomy’s core. Martin is building the bridge from idea to realization and following new technology trends in the area of Mobile, IoT and Conversational AI. Innovation is supported by Design Thinking and User Centric. Working with technology leaders like SAP and Apple, Netconomy is the leading provider to help customers realizing a successful journey and become digital leaders in their business.
Werner Hammer
Head of eCommerce
As the head of the eCommerce for GANT Germany, Werner has pushed online sales yearly by 40-50%, to reach a total €10m+ sales in 2017. In parallel he implemented an omnichannel strategy to avoid cannibalization of our retail stores and help increase their turnover. 
Stefanie Greve
Key Account Manager - Etail
Reckitt Benckiser
Stefanie joined RB in 2014 – sales have tripled since then and are expected to keep growing over the coming years. In addition, her team has grown rapidly and she even learned to get data out of an well-known eCommerce giant in Munich. 
Philip Lange
Head of Category Management
Arti Buxi
Head of Global Implementation connect
Tom Karwatka

CEO of Divante eCommerce Software House, former eCommerce Owner. Tom is UX from the background and heavily links it with eCommerce and Business Case Studies. His talks are build on 9+ years experience from B2B eCommerce for clients across Europe. Speaker at international conferences like Web Summit and at many Meet Magento events across the Europe. 

Deniz Macura
Strategic eCommerce Lead

Based in Berlin, Deniz is the strategic partner lead working with Google’s largest publisher clients in the eCommerce world. A long-time sales development and yield management professional, prior to joining Google he spent seven years in advertising sales at eBay. 

Luca Paderni
General Director
Netcomm Suisse Observatory
Julia-Caroline Schmidt
Head of China Business

At, Julia-Caroline is responsible for the expansion of the business in China. Prior to joining the company, Julia worked for August Storck KG in Singapore and Shanghai as Brand and Business Unit Manager. 

Peter Potthast
Country Manager DACH
Conversant Media

Peter Potthast is country manager, DACH at Conversant Media. In this role, Peter is responsible for the media business of Conversant in the German speaking countries. Before joining Conversant, Peter held the role of founder at nonstopConsulting, an international performance marketing agency, as well as founder and managing director at United Digital Group (UDG). Peter Potthast has 15-years-experience in the digital marketing and media industry.

Bruno Gorgulho
Head of Solutions

Over 5 years of experience delivering custom IT and SaaS projects in marketing automation and revenue optimization for healthcare, fashion, travel and CPG industries across Europe and LATAM. Graduated in economics with a Masters in international management.

Rebecca Atanda
eCommerce Marketing Manager
Columbia Sportswear
Nasser Sahlool
Vice President, Client Strategy
DAC Group
Nasser Sahlool is VP-Client Strategy at DAC. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimization and benchmarking, he leads a team of strategists and researchers whose job is to design and implement high-performing programs that connect buyers and sellers. Nasser is a frequent speaker, having presented at such digital forums as Cannes Lions, Ad Age Brand Summit, Google Engage, SMX and eMetrics.
Andreas Mahl
Director of Marketing, Central

Andreas Mahl ist Director Marketing in der Region Central Europe bei Zendesk. Mit über 20 Jahren Erfahrung im Marketing schnell wachsender, internationaler Technologieunternehmen setzt sich der Marketing-Profi für B2B-Lösungen ein, die komplexe Prozesse einfach machen und die einen besonderen Kundennutzen bieten. 
Mit Zendesk-Kunden und -Interessenten diskutiert er über Wege, um die bestmögliche Customer Experience zu erzielen und Kundeninteraktion zur richtigen Zeit und über den richtigen Kanal anzubieten - bevorzugt nicht mehr nur reaktiv, sondern proaktiv

Dietmar Giese
Country Manager DACH

We're always looking ahead to book a roster of inspiring speakers. Contact us today to reserve your spot.

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