07 - 08 March, 2019
The InterContinental Berlin
+44 (0) 207 368 9573
Head of Artificial Intelligence Program
joined Zalando in 2011 at the perfect time just as tracking technology, big
data analytics and data science began to break through and become an essential
part of the company’s DNA. Michael has grown and developed Zalando’s digital analytics
team and it is now the cornerstone for almost 100 teams, offering access to
high quality click-stream data, a user friendly tech stack for various
analytics cases and multi-level analytics education and enabling formats. At
the end of 2017 he joined the AI program management team accelerating Zalando’s
ambitious machine learning and AI roadmap. Together with subject matter experts
and senior management, he identifies and implements necessary improvements
across the Business Units to maximize the return on Zalando’s machine learning
Head of UX
As Head of User Experience for one of the world’s largest online retailers, Jens and his team are dedicated to improving the user experience of the group’s many online shops and other digital applications through a wide portfolio of qualitative and quantitative user-research methods. Moreover, he functions as an evangelist for customer-experience topics within the Otto Group’s current culture-change initiative “Kulturwandel 4.0.”
Head of eCommerce Innovation
In the last two years, Constance has
successfully implemented game-changing projects for Otto in areas such as
conversational commerce, blockchain and customer service. Her team
in the eCommerce Competence Centre are monitoring
and evaluating new technologies on the market every day.
Chief Digital Officer
Johan is focused on
identifying all opportunities in the customer journey from acquisition,
activation to retention to increase traffic and conversion. Tasked with transforming Intersport’s digital
journey, Johan is responsible for the digital initiatives required to achieve
the “’one buying experience” promised to their customer.
Global Head of Multichannel Marketing
Marina Sverdel is a marketing and digital
executive with 15 years of experience in digital, multichannel, CRM, customer
experience and branding. She is an acknowledged change agent in transforming
business towards customer centricity and integrated, digitalized journeys. In
her current role Marina Sverdel is working at METRO, professional b2b
wholesaler, serving the needs of independent business owners of hotels,
restaurants, caterers, traders, offices and institutions, operating across 26
countries. In her global role she is shaping concepts and enabling their
deployment to deliver best in class measurable tailor-made experience for
Chief Marketing Officer
the digital leader for one of Switzerland’s biggest retailers, Arnaud’s main
objective is to transform the marketing department to enhance customer
experience across all digital touch points and channels. He will share his insight on the work they have
been doing automating their marketing department in order to better understand their customers and deliver a
seamless experience to them.
Head of eCommerce Operations & Projects
Head of CRM & Digital Consumer Interaction Strategy
Peter Grebarsche is Head of Digital Strategy and CRM at L’Oréal Germany, the leading company in the German beauty market. His passion is the digital transformation and creation of innovative business models with sustainable added value for customers and shareholders. Since Peter’s arrival the digital transformation of the company’s business model and organisation has extremely accelerated. Beauty and Digital are seen as the perfect match! Consequently, the establishment of data-driven marketing is key to stay ahead in the digital age.
eCommerce Manager Europe/ CEEMEA
In Swarovski she is responsible for sales development via online channels, in cooperation with 3rd Party in Europe - both online Pure Players (including marketplace platforms) and Omnichannel Partners. Bożena has been working in e-commerce and marketing industry since 2010. During her professional career she was responsible for planning and implementing on-line promotional campaigns, launching e-commerce platforms, preparation and implementation of sales and marketing strategies. She has gained experience in small and medium-sized companies operating on the Polish e-commerce market as well while working for a leader of this market – Allegro.pl. Than, in Carrefour Poland she was responsible for all commercial activities in the on-line channel, including the sale of food and non-food products, as well as the development of the Marketplace concept, the Collaborative Economy project and M-commerce, as part of the integrated Carrefour.pl platform. Bożena is also a trainer who runs on-line marketing and e-commerce trainings.
Chief Executive Officer
in 2009 and now serving more than five million customers, reBuy has established
itself as one of the leading players in the European reCommerce industry.
Formerly part of the Amazon Germany executive management team, Torsten drives
the international development of reBuy. His credo: Make sustainability a
prerequisite and make the customer the focus of all your strategic decisions.
Chief Commercial Officer
With a proven track record from several leading retailers and FMCG companies, Thorsten is working to improve the customer experience across all communication and sales channels, at Intertoys, the Dutch omni-present toy retailer with 400 stores and a webstore.
Head of Customer Insights & Analysis
has lead customer data analytics projects for 25 years in a variety of
industries and sectors. He worked on the implementation of Nectar, the
first multi-retailer loyalty programme in the UK, and has also spent time in
the university sector, financial services and as a management consultant advising
firms on the expert use of their customer data.
Robin is working as an Interim-CTO and Advisor for early-stage startups. Before that, he co-founded the Fast-Fashion company Lesara and scaled the tech department to more than 60 engineers within 5 years.
A passionate (&
rewarded) leader of change for global brands in the FMCG & automotive industries
, Michal is also a member & head of various juries (Drum Marketing, Effie,
Young Creatives), actively shaping the marketing landscape & digital
Senior Director of Marketplace Analytics
personal mission is to make a difference by transforming companies into
customer-centric organisations driven by a passion of innovating through data. His
focus is on resolving high-impact business challenges to drive maximum value
for Nike’s customers and shareholders, and he is motivated to drive business
transformation by harnessing advanced analytics, information and knowledge of
data platforms to develop the right decision environment for leaders.
Head of Data & Marketing Technologies for eCommerce
is a dynamic and innovative marketing technologist with 15+ years of experience
building marketing effectiveness through marketing and data technologies and
innovative solutions. With Benetton, he
oversees eCommerce technologies, UX, data, and performance marketing. He leads
a cross-functional team, ensuring consistent design executions across desktop,
tablet, and mobile that provide maximum customer impact.
Head of eCommerce Europe
Passionate about delivering revenue growth
through digital & omni-channel sales, Martin is an experienced leader with
international experience in the fields of marketing, business & product
development. His main focus is to design and execute the eCommerce activities for Deutsche Telekom across 11 EU markets.
Head of Parnership
With over 10 years sales and online marketing experience in Germany, Austria and Switzerland, Benno has gained experience in business development couponing, display advertisement and social media campaigns. At the moment he is the head of business development at Pepper.com, the world’s largest shopping community.
Chief Executive Officer
experienced CEO with a proven track record of leadership in the retail industry,
Laurent is a strong business development professional skilled in marketing,
retail, eCommerce, and international Business.
Global Head eCommerce & Digital Marketing
Radisson Hotel Group
With ownership of the Nordic digital strategy and strategic roadmap (covering +60 hotels in five Nordic countries), Martin’s experience in driving scalable digital transformation projects and strategies at an international level has given him a strong base to implement new digital technologies, and develop analytics, performance and data driven frameworks.
Head of Marketplace
brings a strong academic background and experience of more than 10 years in
general management, business development, sales, marketing and strategy in eCommerce.
Leading the "Portfolio & Business Development” department of Digitec
Galaxus, he has full ownership of the strategic, financial, operational and
people components of the group.
Matthias is a project manager at
Interdiscount/Microspot, the number 1 retailer in home electronics in
Switzerland. He is active as an author, keynote speaker and topic expert in the
field of eCommerce and internationalisation strategies.
Chief Executive Officer
Miro has been at the cutting edge of the digital industry for over 17 years and has founded and built a number of operationally successful online companies. A pioneer in digital product sales, marketplace development and online advertising marketing, with X24Factory (founded in 2015), he set out to transform the online furniture market through the use of data science, a unique community and various service offerings.
Director of Global Content
up, what's next, and what’s hot in content? A creative storyteller by nature,
nerd and geek by nurture, Fleur will help you take the next step: formulating
your vision with a solid strategy, and setting up the eco-system for publishing
and distribution, with a data-driven approach. Be inspired by cases and lessons
learned during her almost 20 years experience.
Head of Warehouse Operations
Matthieu owns operations at navabi, with cross-functional responsibilities in logistics, customer support, payment and business development. He is driving navabi´s growth path across the US, Canada, Australia, UK and continental Europe, while delivering scaleable omni-channel user experiences.
Head of Performance Marketing
Project A Ventures
Dorothee Seedorf is CMO at the venture capital firm Project A, where she consults and operationally supports the portfolio companies in their strategic planning and implementation of marketing activities. She has a proven track record in successfully accelerating marketing models and building brands in the online retail space.
has gained his marketing experience all over the place, from marketing 5-Star
hotels in Mexico, to being part of startups in California over to a Management
Consultancy in Dubai. In the end he found his passion in the sport he always
loved and is now one of the managing directors at Nitro Snowboards.
E-Development Senior Account Manager
Head of PWA Development
is a front-end developer turned product manager who has a particular
fascination with how we can make web UX on par with native. Oh, and once upon a
time he led projects that brought HTTPS and Progressive Web Apps (PWA) to Trivago.
specialised dealer for high-priced, large-scale products like garden sheds,
saunas or carports, A-Z GartenHaus strongly focusses on expertise and customer
service. This has helped the company to profitably grow its revenues 20%+ p.a.
over the last decade. Andreas has lead the eCommerce operations that have
helped drive this growth.
Innovation Manager Digital Channels
(the Swedish national train operator) has gone from selling 50% of their
tickets digitally to 97% in less than 10 years. To continue to stay relevant to
the customer in the future, Ida is working on their digital roadmap to drive
innovation. She launched SJs voice in the Swedish Google Assistant, and is now
learning how customers are interacting with this technique based on artificial
Head of Global Marketing Communication
Chief Creative Officer
has created some of Germany’s most talked about campaigns of the decade. In
return he has featured in the book "The 30 best Copywriters of
Germany", and won 2 x D&AD Yellow Pencils, 2 x Eurobest Grand Prix, One
Show Gold, Clio Gold, ADC Europe Grand Prix, ADC Grand Prix, AME Platin and the
first ever Titanium and Integrated Cannes Lion for Germany.
Managing Director Creative
over 15 years of international experience in digital marketing, Fabian leads
interdisciplinary teams on a wide range of projects from digital platforms, to
integrated campaigns, social media activation & always on communications,
mobile applications, digital tools & services to CRM and eCRM programs. Fabian
is a member of the Art Directors Club Germany, loves running, a good steak
(medium, please), is a big lover of the computer game ‘Diablo’, and is an
absolute foosball enthusiast!
Product Owner Mobile Apps
Chief Creative Officer
the creative lead at the No.1 Creative Agency in Germany, Markus oversees the
creative output of the company, including multiple award-winning global
Head of Marketing
Tobias is focused on the international synergies between on and offline sales, social media and platform economics (GAFA). At Rheinische Fachhochschule he taught eCommerce and HR as a visiting professor, and in his free time, he is a personal trainer, actively supporting executives as a personal trainer to maintain and expand their physical performance meaningfully.
eCommerce & Online Marketing Professor and Director
eCommerce Institut Koln
experience in online marketing and eCommerce as both a retail founder and
academic professor, Dominik focuses on directing the eCommerce institute, which
offers research and studies on strategies and technologies in eCommerce, and
data driven marketing. In his publications, he deals with
quantitative analysis of eCommerce and the control of online companies with
integrated performance measurement systems.
Head of Digital Development Berlin
Stefan has 10 years of experience in the eCommerce
world, with a SEO/SEA background. Moebel has been rapidly expanding in recent
years, with a launch into the French market a main highlight. In 2018,
moebel.de undertook a big relaunch of their website to better serve the mobile
customer and the needs of the digital market.
Director DACH & EMEA, eCommerce & Transformational Retail
Head of Digital Experience
is an award-winning brand influencer & ambassador at Tallink Silja, the
leading provider of high-quality mini-cruise and passenger transport in the
Baltic sea region. Esamatti has a proven record of delivering exceptional
digital experience, performance and results. He has a vast background in digital
experience and sales development from the travel and retail industries.
Managing Director of Performance
Pascal Volz loves eCommerce, digital marketing and big data. He is the CEO
of fischerAppelt, performance, the online marketing unit of the renowed German
creative content group. Now and in his previous role as Vice President eCommerce
at Air Berlin, he leads award-winning highly personalised campaigns based on
statistical models exploiting all available data.
Founder & CEO
Oliver is a serial entrepreneur and co-founder & CEO of Pamono, a global marketplace in five languages specialising in distinctive design objects. Key challenges recently overcome have been the development of the customer service function, and the frictionless shipment of unique bulky and fragile items.
Director of e-Commerce Business Development & Market Strategy
NH Hotel Group
Pelayo Pando is Director of Business Development for e-Commerce at NH
Hotel Group, one of top-30 worldwide hotel chains. Since he joined the company
in 2014, NH Hotel Group has step-changed its technology and business strategy
to ensure a continuous growth of its digital business.
Chief Marketing Officer
Hellqvist is the newly appointed CMO at Swiss Clinic, a young, disruptive
beauty company revolutionizing the way people shop, consume and perform their
beauty treatments. Part of Linda's focus is to strengthen Swiss Clinic's
current position online but more importantly, help take the company to the next
level through her strong leadership and experience from fast moving companies.
Product Lead Engineer
Drawing on great experience in digital solutions and eCommerce systems, Goran is currently driving a project to introduce automation across different departments, and make sure they select the right tech partners in order to make this change real in the company. 12 years of experience in digital solutions development. Solution Architect, Product Lead, Team Lead, Software Engineer
Head of eCommerce
Key Account Manager - Etail
CEO of Divante eCommerce Software House, former
eCommerce Owner. Tom is UX from the background and heavily links it with
eCommerce and Business Case Studies. His talks are build on 9+ years experience
from B2B eCommerce for clients across Europe. Speaker at international
conferences like Web Summit and at many Meet Magento events across the Europe.
Strategic eCommerce Lead
Based in Berlin, Deniz is the strategic partner lead working with Google’s largest publisher clients in the eCommerce world. A long-time sales development and yield management professional, prior to joining Google he spent seven years in advertising sales at eBay.
Head of China Business
At windeln.de, Julia-Caroline is responsible for the expansion of the business in China. Prior to joining the company, Julia worked for August Storck KG in Singapore and Shanghai as Brand and Business Unit Manager.
Country Manager DACH
Peter Potthast is country
manager, DACH at Conversant Media. In this role, Peter is responsible for the
media business of Conversant in the German speaking countries. Before joining
Conversant, Peter held the role of founder at nonstopConsulting, an
international performance marketing agency, as well as founder and managing
director at United Digital Group (UDG). Peter Potthast has 15-years-experience
in the digital marketing and media industry.
Head of Solutions
Over 5 years of experience delivering custom IT and SaaS projects in marketing automation and revenue optimization for healthcare, fashion, travel and CPG industries across Europe and LATAM. Graduated in economics with a Masters in international management.
Vice President, Client Strategy
Director of Marketing, Central
Andreas Mahl ist Director Marketing in der
Region Central Europe bei Zendesk. Mit über 20 Jahren Erfahrung im Marketing
schnell wachsender, internationaler Technologieunternehmen setzt sich der
Marketing-Profi für B2B-Lösungen ein, die komplexe Prozesse einfach machen und
die einen besonderen Kundennutzen bieten.
Mit Zendesk-Kunden und -Interessenten diskutiert er über Wege, um die bestmögliche Customer Experience zu erzielen und Kundeninteraktion zur richtigen Zeit und über den richtigen Kanal anzubieten - bevorzugt nicht mehr nur reaktiv, sondern proaktiv
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