Hannes Michelke
VP, Online Retail & Digital Content AdyenDay 1 | 17th March
2:00 PM WORKSHOP 5: From Unified Commerce to Agentic Commerce: Keeping merchants in the driver’s seat
Unified Commerce connects online, in-store, and mobile touchpoints into one cohesive ecosystem. At Adyen, we bring payments, data, and financial services together on a single platform — giving merchants a unified view of their customers and full control across channels.
Agentic Commerce builds on this foundation. As commerce becomes more automated and AI-driven, merchants need transparency, flexibility, and control over increasingly autonomous transactions.
In this session, we will outline how a merchant-first architecture enables smarter orchestration, better insights, and sustainable growth — helping retailers future-proof their payment strategies.
Check out the incredible speaker line-up to see who will be joining Hannes.
Download The Latest Agenda