Marcela Gutierrez
Global Head of Digital Analytics & Optimisation, Director FossilMain Day 1 | 18th March
11:20 AM KEYNOTE FIRESIDE CHAT: Interactive Retailing: How can you integrate the latest tools and trends such as interactive Gen AI and metaverse channels to create a fun ‘wow’ shopping experience?
- What are the best examples for how Gen AI can be used to create personalised and engaging shopping experiences?
- How can metaverse platforms be leveraged to offer immersive shopping experiences that replicate physical experiences and stand out?
- What tools and trends can be combined to deliver memorable and exciting customer journeys that drive sales and loyalty?
2:00 PM CASE STUDY INTERACTIVE: From Tests to Triumphs: How A/B experiments can be conducted to fuel innovation and growth
- Learn how A/B testing drives data-driven decisions and how it can be applied across the business for measurable results
- Understand the process, from hypothesis to analysis, and hear successes or surprises to refine your approach
- Discover a practical template for A/B tests, fostering a culture of experimentation and improvement across the organisation
Check out the incredible speaker line-up to see who will be joining Marcela.
Download The Latest Agenda