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Transforming Retail. Together.

eTail brought together the top minds at DACH's most progressive retailers to plan retail strategies for growth in 2019 and beyond. No commercials or egos: just hundreds of strategic takeaways on how to cut through the noise and deliver a seamless and personalised online shopping experience.

Download 2019 Agenda

“A well-rounded event brimming with great insights from a diverse range of experts, coupled with outstanding networking opportunities.”

Jens Fischer, Head of Online Marketing,

2019 Speakers Included:

Marina Sverdel

Global Head of Multichannel Marketing

Michael Böhme

Head of Direct Marketing Operations

Constance Stein

Head of eCommerce Innovation

Johan Lidenmark

Chief Digital Officer

Arnaud Jolif

Chief Marketing Officer

Peter Grebarsche

Head of CRM & Digital Consumer Interaction Strategy

Matthias Storath

Chief Creative Officer

Pelayo Pando

eCommerce Business Development & Market Strategy Director
NH Hotel Group

“With inspiring and varied presentations, meeting high class service providers on an international level was extremely beneficial to QVC as a worldwide eTail company.”

Katrin Huke, eCommerce Manager, QVC

All Your Big Priorities Covered

  1.  1 Build a personalisation strategy that gives a focused 360 degree customer view
  2.  2 Capitalise on conversational commerce opportunities
  3.  3 Adopt a marketplace business model to boost your eCommerce revenue
  4.  4 Build a brand that goes beyond the product to touch customers at an emotional level
  1.  5 Create dynamic content that builds customer loyalty and brand promoters
  2.  6 Ensure every mobile visit converts and generates revenue
  3.  7 Decode data that gives unparalleled insights into your customers
  4.  8 Guarantee you are prepared for the future of machine learning and AI




Thought Leading





Inspiration. Leadership. Relationships.

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you learn, get inspired, find solutions for your business and build lasting relationships. All in the historic city of Berlin.

5 Star Content

Our agenda topics range from online marketing, digital engagement, customer acquisition and retention strategies to analytics, mobile, social, email, search, usability, design and more. If you’ve got a challenge, we’ve got you covered.

You're In Great Company

Expand your community through fun and interactive networking with every part of the industry. From Zalando to Otto Group, from Puma to Cyberport, from Facebook to Google... This is where the entire retail community comes to connect.

“eTail combines top-class speakers with inspiring guests – a great match!”

Christoph Hertz, Chief Executive Officer, Celexon Group

“The boardroom workshop concept adds a great interactive element to the event. I enjoyed the opportunity to exchange ideas and approaches on the hot topics facing industry.”

Thomas Kloubert, Chief Marketing Officer, kfzteile24

“The conference keeps getting better and more insightful every year. I look forward to 2019.”

Christoph Haberbaur, Managing Director – DACH,

“A high-class event with the creme de la creme of the eCommerce scene. Inspiring and interesting discussions and very well organised, I’m looking forward to eTail 2019!”

Konrad Kreid, Chief Executive Officer,

Transforming German eCommerce. Together.

7-8 March 2019

  +49 30 26020   Website