What is eTail Germany?

eTail Germany is the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of German eCommerce.

With an emphasis on intimate, small-group, peer-to-peer learning rather than death by powerpoint, there is no better place to find practical solutions to every challenge you face.

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“If you want to learn how your peers are tackling the same challenges you face, there is simply no better place to go”

Tobias Zeit, Head of Digital, Doc Morris




Thought Leading





Be Inspired. Learn from:

Moritz Corbelin

Head of eCommerce Strategy

Martin Wild

Chief Digital Officer

Benjamin Bauer

Co-Founder & Chief Marketing Officer

Michael Engler

Head of Strategy - Premium Experience
BMW Group


Torsten Schero

Chief Executive Officer
reBuy reCommerce


Thomas Kloubert

Chief Marketing Officer


Christoph Hertz

Chief Executive Officer
Celexon Group


Leif Bode Nielsen

Global Senior Retail Innovation Manager

Inspiration. Leadership. Relationships.

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you learn, get inspired, find solutions for your business and build lasting relationships. All in the historic city of Berlin.

5 Star Content

Our agenda topics range from online marketing, digital engagement, customer acquisition and retention strategies to analytics, mobile, social, email, search, usability, design and more. If you’ve got a challenge, we’ve got you covered.

You're In Great Company

Expand your community through fun and interactive networking with every part of the industry. From Zalando to Otto Group, from Puma to Cyberport, from Facebook to Google... This is where the entire retail community comes to connect.

Unearth solutions to all of your top challenges:

  1.  1 Build a personalisation strategy that gives you a focused, single customer view
  2.  2 Create a first class Mobile UX
  3.  3 Master attribution by mapping every customer’s journey
  4.  4 Deliver a cultural transformation so that your entire business thinks Omni-channel
  1.  5 Ensure every mobile visit converts and generates revenue
  2.  6 Build an award winning data strategy that gives unparalleled insights into your customers
  3.  7 Create dynamic content that builds customer loyalty and brand promoters
  4.  8 Guarantee your company is prepared for the future of machine learning and AI

“Every time I attend, I take back valuable input that I can put into practice over the coming months - a superb event”

Matthias Klein, CEO, Orsay

“Easily the most inspiring conference I’ve been to in 2017“

Tobias Borner, Unternehmenssprecher, Shoepassion

“After 2 days of inspiring presentations, I have many fresh ideas and relevant takeaways to further improve our business”

Juliane Homuth, Group Head of Analytics, MyToys Group

“Great people, interesting talks and insightful discussions“

Juliane Homuth, Group Head of Analytics, Stefan Tobel, Director of Shop & BI Analytics, About You

Transforming German eCommerce. Together.

Berlin, Germany