Be the disrupter, not the disrupted.

Consumers today have more choice, more information and less time. You face the challenge of cutting through the noise, competing with Amazon, and meeting your customer wherever and whenever they want to shop.

eTail Germany 2018 brings together the eCommerce leaders, innovators and disruptors who will challenge convention and share their proven experience in delivering the truly “seamless retail” experience their customers now expect.

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“If you want to learn how your peers are tackling the same challenges you face, there is simply no better place to go”

Tobias Zeit, Head of Digital, Doc Morris

2018 attendees were inspired by:

Moritz Corbelin

Head of E-Commerce Strategy
Otto Group

Martin Wild

Chief Innovation Officer
MediaMarktSaturn Retail Group

Norman Nielsen

Head of Content Marketing

Torsten Schero

Chief Executive Officer
reBuy reCommerce

Rahmyn Kress

Chief Digital Officer

Helmar Hipp

Managing Director

Jens Fischer

Head of Online-Marketing

Daniel Infanger

Vice President International B2C

At eTail Germany, master how to:

  1.  1 Build a personalisation strategy that gives you a focused, single customer view
  2.  2 Create a first class Mobile UX
  3.  3 Master attribution by mapping every customer’s journey
  4.  4 Deliver a cultural transformation so that your entire business thinks Omni-channel
  1.  5 Ensure every mobile visit converts and generates revenue
  2.  6 Build an award winning data strategy that gives unparalleled insights into your customers
  3.  7 Create dynamic content that builds customer loyalty and brand promoters
  4.  8 Guarantee your company is prepared for the future of machine learning and AI




Thought Leading





Inspiration. Leadership. Relationships.

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you learn, get inspired, find solutions for your business and build lasting relationships. All in the historic city of Berlin.

5 Star Content

Our agenda topics range from online marketing, digital engagement, customer acquisition and retention strategies to analytics, mobile, social, email, search, usability, design and more. If you’ve got a challenge, we’ve got you covered.

You're In Great Company

Expand your community through fun and interactive networking with every part of the industry. From Zalando to Otto Group, from Puma to Cyberport, from Facebook to Google... This is where the entire retail community comes to connect.

“Every time I attend, I take back valuable input that I can put into practice over the coming months - a superb event”

Matthias Klein, CEO, Orsay

“Easily the most inspiring conference I’ve been to in 2017“

Tobias Borner, Unternehmenssprecher, Shoepassion

“After 2 days of inspiring presentations, I have many fresh ideas and relevant takeaways to further improve our business”

Juliane Homuth, Group Head of Analytics, MyToys Group

“What makes this event special is not just the great speaker lineup, but the many opportunities for interaction between speakers, experts and audience.”

David Hoeflmayr, CEO, Thomas-Krenn

Transforming German eCommerce. Together.

7-8 March 2019

  +49 30 26020   Website