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Uniting hundred more retailers than ever before.

eTail brings together the top minds at DACH's most progressive retailers to plan retail strategies for growth in 2020 and beyond. No commercials or egos: just hundreds of strategic takeaways on how to cut through the noise and deliver a seamless and personalised online shopping experience.

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Be Inspired. Learn From:

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Simone Karweina

Vice President Product & User Experience

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Marina Sverdel

Global Head of Multichannel Marketing

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Michael Müller-Wünsch


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Frederic Knaudt

Co-founder Germany
Picnic Supermarkets

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Laure Frank

Director eCommerce & Omnichannel

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Gabriela Seir

European Head of Digital Product and Innovation
COCA-COLA European partners

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Gemma Comabella Noguero

Managing Director DACH

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Peter Grebarsche

Head of Digital Strategy & CRM

“A well-rounded event brimming with great insights from a diverse range of experts, coupled with outstanding networking opportunities.”

Jens Fischer, Head of Online Marketing,

Check Out What eTail Can Offer You

For eTail 2020 Retailers can attend for FREE. Get Your Pass Here.

“With inspiring and varied presentations, meeting high class service providers on an international level was extremely beneficial to QVC as a worldwide eTail company.”

Katrin Huke, eCommerce Manager, QVC

All Your Big Priorities Covered

  1.  1How to create an effective 1:1 personalisation roadmap that allows you to have more targeted and engaging conversations with your customers to increase sales and loyalty
  2.  2Moving from acquisition CRM strategies to customer behaviour CRM strategies: How to connect your data to achieve greater visibility on your customer buying behaviour
  3.  3Making AI a part of your retail DNA: How to leverage AI to inform every aspect of your customer journey
  4.  4How to determine which offline touchpoints have influenced online stages of the customer journeyand vice versa
  5.  5How to use marketplaces as the a tool to enter new markets with ease and grow your international sales fast




Thought Leading





Inspiration. Leadership. Relationships.

Created by retailers, for retailers. eTail is the one-stop shop for ecommerce and multi channel executives; an event where you learn, get inspired, find solutions for your business and build lasting relationships. All in the historic city of Berlin.

5 Star Content

Our agenda topics range from online marketing, digital engagement, customer acquisition and retention strategies to analytics, mobile, social, email, search, usability, design and more. If you’ve got a challenge, we’ve got you covered.

You're In Great Company

Expand your community through fun and interactive networking with every part of the industry. From Zalando to Otto Group, from Puma to Cyberport, from Facebook to Google... This is where the entire retail community comes to connect.

“eTail combines top-class speakers with inspiring guests – a great match!”

Christoph Hertz, Chief Executive Officer, Celexon Group

“The boardroom workshop concept adds a great interactive element to the event. I enjoyed the opportunity to exchange ideas and approaches on the hot topics facing industry.”

Thomas Kloubert, Chief Marketing Officer, kfzteile24

“The conference keeps getting better and more insightful every year. I look forward to 2019.”

Christoph Haberbaur, Managing Director – DACH,

“A high-class event with the creme de la creme of the eCommerce scene. Inspiring and interesting discussions and very well organised, I’m looking forward to eTail 2019!”

Konrad Kreid, Chief Executive Officer,

Transforming German eCommerce. Together.

09-11 March 2020

  +49 30 26020   Website