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AI-driven simulations, digital twins, or predictive personas are increasingly used to anticipate customer behaviour so accurately that businesses may prioritise interacting with AI-generated models rather than real customer feedback. Thus, in practice, AI replaces the "need" to interact with the actual customer.

No matter how advanced AI becomes, it cannot replicate the human emotional landscape, social context, or unpredictable needs of real customers. Empathy, trust, and genuine feedback loops remain human territories.