Alexander Stumpfegger | eTail Germany

Day 1 | 17th March

2:50 PM WORKSHOP 6: From AI Hype to Value: How to focus, prove success quickly, and scale AI responsibly across channels and regions

Identifying the right retail AI use cases that have what it takes to make it to production

Agentic commerce, hyper-personalisation, and AI-powered service are reshaping retail at speed. The leadership challenge is no longer “Should we do AI?” but where to focus, how to prove value quickly, and how to scale responsibly across channels and regions.

In this executive, peer-driven workshop, you will:

Work through a tested-and-approved approach to comparing, prioritising, and selecting AI use cases—with a clear line of sight from strategy and customer outcomes, to data, technology, governance, and more.
Together with other leaders, you will explore and discuss use cases and learn to apply our practical, pragmatic decision-making framework for executives.
The session will empower you to evaluate more effectively and prioritize use cases, taking into account all relevant dimensions of the decision, so that investment goes to the initiatives that move core KPIs and won't get stuck in the pilot phase.