Markus Naewie
CEO SchulerDay 1 | 17th March
2:50 PM FIRESIDE CHAT: How can you leverage an integrated data platform and real-time analytics to power agile, customer responsive marketing strategies?
- How does a strong data platform foundation allow for the integration of personalised marketing across multiple channels?
- How can you ensure that data privacy and governance standards are met to maintain trust whilst scaling data-driven marketing efforts?
- How can you use real-time insights to keep marketing campaigns agile and customer-relevant?
Day 2 | 18th March
11:50 AM CASE STUDY: How to blend human insight and AI-driven data to build an assortment strategy that exceeds evolving customer experiences
- Decoding evolving customer expectations to adapt assortment to prioritise new and premium products
- Leveraging D2C data and real-time customer insights to identify emerging demand and pivot portfolios
- Balancing brand storytelling with performance marketing to protect margins whilst accelerating sales growth
Check out the incredible speaker line-up to see who will be joining Markus.
Download The Latest Agenda