• What are best practices for educating advertisers on first-party data to justify retail media pricing and effectiveness?
• How can you structure analytics capabilities to quantify retail media ROI at scale?
• How can media, sales, and shopper data be connected to unlock full-funnel insights that drive growth?
• Which AI tools can help you automate campaign set up, bidding, performance analysis and reporting? 

Lace up your trainers and join us for a refreshing 5k run through the city of Berlin. This is a great opportunity to get some exercise, clear your head, and network with fellow eTail Germany attendees ahead of Day 2! To register your interest, please contact charlotte.challis@wbr.co.uk

Please ignore if you have already registered. This is a voluntary, informal activity and is not a race. By choosing to participate, you confirm that you are physically fit to take part and that you do so entirely at your own risk.