eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Simon Kinzel

eCommerce Expert – Former Head of eCommerce Tchibo

Main Day 1 | 18th March

2:00 PM PANEL DISCUSSION: Leveraging Adaptive Pricing Models: How can you optimise forecasting and pricing strategies to maximise profitability in volatile markets?

  • How can you develop adaptive pricing strategies that respond to fluctuating demands to maximise revenue? 
  • How can you leverage accurate demand forecasting to optimise inventory levels and support successful marketing campaigns? 
  • How can you analyse product data across your channels to determine the movement of stock and enhance profit margins? 


Main Day 2 | 19th March

11:30 AM PANEL DISCUSSION: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?

  • How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction? 
  • How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints? 
  • What metrics can be used to assess the effectiveness of cross-channel marketing efforts? 


2:30 PM OXFORD STYLE DEBATE: TRUE or FALSE: AI has the capacity to become more creative than humans

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: John Sadeghipoor, Marketing Director, URBN 

FALSE: Matthias Haase, Managing Director, Zalando 

MODERATOR: Simon Kinzel, eCommerce Expert 

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda