Simon Kinzel

eCommerce Expert – Former Head of eCommerce Tchibo

Main Day 1 | 18th March

2:00 PM PANEL DISCUSSION: Leveraging Adaptive Pricing Models: How can you optimise forecasting and pricing strategies to maximise profitability in volatile markets?

How can you develop adaptive pricing strategies that respond to fluctuating demands to maximise revenue?
How can you leverage accurate demand forecasting to optimise inventory levels and support successful marketing campaigns?
How can you analyse product data across your channels to determine the movement of stock and enhance profit margins?

Main Day 2 | 19th March

11:30 AM PANEL DISCUSSION: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?

How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction?
How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints?
What metrics can be used to assess the effectiveness of cross-channel marketing efforts?

2:30 PM OXFORD STYLE DEBATE: TRUE or FALSE: AI has the capacity to become more creative than humans

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: John Sadeghipoor, Marketing Director, URBN

FALSE: Matthias Haase, Managing Director, Zalando

MODERATOR: Simon Kinzel, eCommerce Expert

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda