Patrick Mueller

Patrick Mueller

Chief eCommerce Officer Decathlon

Day 2 | 18th March

9:30 AM KEYNOTE PANEL: Becoming Customer-First by Design: How can you embed the culture, structure, and tools you need to create an organisation that prioritises CX excellence?

  • What are the best strategies for hardwiring customer-centric values into your organisational DNA to build engagement, trust, and loyalty?
  • How can you reshape team structures and decision-making powers to deliver faster and more seamless customer experiences?
  • Which agile communication tools can be integrated to boost alignment, collaboration, and execution across functions? 

Check out the incredible speaker line-up to see who will be joining Patrick.

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