Patrick Müller

Patrick Müller

Chief Digital Officer & Chief Marketing Officer Decathlon

Day 2 | 18th March

9:30 AM KEYNOTE PANEL: Becoming Customer-First by Design: How can you embed the culture, structure, and tools you need to create an organisation that prioritises CX excellence?

  • What are the best strategies for hardwiring customer-centric values into your organisational DNA to build engagement, trust, and loyalty?
  • How can you reshape team structures and decision-making powers to deliver faster and more seamless customer experiences?
  • Which agile communication tools can be integrated to boost alignment, collaboration, and execution across functions? 

2:30 PM CRYSTAL BALL OUTLOOK AND INTERACTIVE POLLING: 3 Top trends to watch out for in the coming year to 10 years – vote on which one you think will be the front runner

For the final session of eTail Germany, join our panel of eTail Germany Advisory Board experts as they discuss predictions and trends for the future of eCommerce. 

Check out the incredible speaker line-up to see who will be joining Patrick.

Download The Latest Agenda