Eva Schuckmann

Eva Schuckmann

Professor of Digital Marketing OTH Regensburg

Day 1 | 17th March

9:00 AM Chairperson’s Opening Address

9:30 AM KEYNOTE PANEL: Delivering AI-Ready UX: How can you rethink your SEO strategy and redesign interfaces to retain human-centricity in the new age of AI-driven customer journeys?

  • How can you redesign interfaces to prepare for AI-shaped customer journeys?
  • What are the best practices for retaining human-centric design to future-proof against AI-driven UX disruption?
  • How should we rethink user experiences in a world where AI is becoming the customer?
  • How can you ensure that your SEO strategy is ready for the new AI search landscape? 

11:45 AM INTERVIEW: How have Shein built and leveraged their marketplace as an international growth infrastructure?

  • How can you remove cross-border complexity to accelerate international expansion?
  • How can you leverage insights to support growth and expansion?
  • How can you lower the cost of experimentation to encourage growth? 

5:45 PM Chair’s Closing Remarks

Day 2 | 18th March

9:30 AM KEYNOTE PANEL: Becoming Customer-First by Design: How can you embed the culture, structure, and tools you need to create an organisation that prioritises CX excellence?

  • What are the best strategies for hardwiring customer-centric values into your organisational DNA to build engagement, trust, and loyalty?
  • How can you reshape team structures and decision-making powers to deliver faster and more seamless customer experiences?
  • Which agile communication tools can be integrated to boost alignment, collaboration, and execution across functions? 

10:30 AM GAME SHOW: Who wants to be an eTail millionaire?

At eTail Germany, take on the popular game show Wer Wird Millionar. We will test industry experts’ knowledge with a series of questions based around industry topics. Do you have what it takes to beat the experts and be an eTail Millionaire?     

2:40 PM CRYSTAL BALL OUTLOOK AND INTERACTIVE POLLING: 3 Top trends to watch out for in the coming year to 10 years – vote on which one you think will be the front runner

For the final session of eTail Germany, join our panel of eTail Germany Advisory Board experts as they discuss predictions and trends for the future of eCommerce. 

3:20 PM Chair’s Closing Remarks & End of Conference – see you at the next eTail Germany!

Check out the incredible speaker line-up to see who will be joining Eva.

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