Julia Maguire

Integrated Marketing & AI Innovation Director Optimizely

Julia Maguire leads Global Marketing Planning and Strategy at Optimizely and is responsible for AI adoption across the marketing organization. She focuses on aligning marketing priorities with business goals while identifying practical use cases for AI and driving adoption of Optimizely’s own products, including Opal, to build a more efficient and effective marketing team.

Day 1 | 17th March

11:15 AM WORKSHOP 1: How to Prioritise When Anything is Possible: Finding AI use cases that really matter

Most AI initiatives are failing to deliver any business value - not because the technology isn’t ready but because teams haven’t identified where it will truly make an impact. This session explores how to identify where AI can truly move the needle, so you can focus on the work you know you should be doing but never have time for today.

We’ll share Optimizely’s framework for running agent discovery workshops that uncover high-impact (and often hidden) opportunities across campaign planning, content operations, analytics, and personalisation.

Key takeaways:

A framework for discovering AI use cases in your organization
Real agent examples and a take-home template for running your own discovery workshop with your team
A clear framework to showcase your AI progress and demonstrate value to your execs

Check out the incredible speaker line-up to see who will be joining Julia.

Download The Latest Agenda