Dirk Ploss
Associate Director Early innovation Beiersdorf
Main Day 2 | 19th March
12:30 PM CASE STUDY: The power and pitfalls of filters: How to sell beauty when beauty has gone fully virtual
- Consider how to embrace Gen Z’s digital fluidity in order to connect with a generation that doesn’t differentiate between online and offline experiences
- Navigate the rise of spatial computing and social filters to understand the impact of digital layers on consumers’ perception of ‘beauty’
- Learn how to adapt to AI, AR, VR advancements to reshape beauty standards and transform eCommerce experiences
Check out the incredible speaker line-up to see who will be joining Dirk.
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