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Joao Silva
Country eCommerce Manager Germany
IKEA
Day 1 | 17th March
11:45 AM
CASE STUDY: Defining the Commercial Role of Your App: How to develop a user-centric engagement channel that drives sales and builds loyalty
Designing an app and integrating personalised notifications that offer a convenient channel for mobile-native users
Balancing app functionality and web flexibility to deliver a unified customer journey across both channels
Measuring app performance and user impact to scale adoption and improve revenue outcomes
Check out the incredible speaker line-up to see who will be joining Joao.
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