Joao Silva

Joao Silva

Country eCommerce Manager Germany IKEA

Day 1 | 17th March

11:45 AM CASE STUDY: Defining the Commercial Role of Your App: How to develop a user-centric engagement channel that drives sales and builds loyalty

  • Designing an app and integrating personalised notifications that offer a convenient channel for mobile-native users
  • Balancing app functionality and web flexibility to deliver a unified customer journey across both channels
  • Measuring app performance and user impact to scale adoption and improve revenue outcomes 

Check out the incredible speaker line-up to see who will be joining Joao.

Download The Latest Agenda