Heike Lari

Partner Consultancy and Propositions Director Zalando Marketing Services GmbH

Main Day 1 | 18th March

12:30 PM OXFORD-STYLE DEBATE: TRUE or FALSE: Investing in retail media and incorporating ads into your ecommerce website creates a negative customer experience

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry. Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: Prof. Dr. Christian Stummeyer, Professor of Digital Commerce, Technical University of Ingolstadt

FALSE: Heike Lari, Director Partner Marketing & Consultancy, Zalando

MODERATOR: Phil Voget, Head of eCommerce, Cooper Consumer Health

Main Day 2 | 19th March

11:20 AM FIRESIDE CHAT INTERACTIVE: Perfecting Third-Party Advertising: What steps are leading retailers taking to establish their retail media channels that reach untapped customer bases across diverse demographics to drive revenue growth?

How can you use retail media channels to identify and target new customer demographics?
How can you measure the effectiveness of retail media channels in expanding your customer base and driving revenue?
What technologies or tools are being used to optimise retail media strategies?

Check out the incredible speaker line-up to see who will be joining Heike.

Download The Latest Agenda