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Heike Lari
Director Partner Marketing & Consultancy
Zalando
Day 1 | 17th March
2:50 PM
CASE STUDY: How we are tailoring customer journeys in real time across all touchpoints to boost engagement and conversions
Measuring behavioural signals to personalise every stage of the journey from awareness to purchase
Orchestrating dynamic content to keep customers moving toward conversion
Unifying customer profiles to deliver consistent experiences across channels
4:30 PM
PANEL DISCUSSION: How can you integrate fragmented data ecosystems to enable accurate retail media targeting and reporting?
What are best practices for educating advertisers on first-party data to justify retail media pricing and effectiveness?
How can you structure analytics capabilities to quantify retail media ROI at scale?
How can media, sales, and shopper data be connected to unlock full-funnel insights that drive growth?
Which AI tools can help you automate campaign set up, bidding, performance analysis and reporting?
Check out the incredible speaker line-up to see who will be joining Heike.
Download The Latest Agenda