Heike Lari
Director Partner Marketing & Consultancy ZalandoDay 1 | 17th March
2:50 PM CASE STUDY: How we are tailoring customer journeys in real time across all touchpoints to boost engagement and conversions
- Measuring behavioural signals to personalise every stage of the journey from awareness to purchase
- Orchestrating dynamic content to keep customers moving toward conversion
- Unifying customer profiles to deliver consistent experiences across channels
4:30 PM PANEL DISCUSSION: How can you integrate fragmented data ecosystems to enable accurate retail media targeting and reporting?
- What are best practices for educating advertisers on first-party data to justify retail media pricing and effectiveness?
- How can you structure analytics capabilities to quantify retail media ROI at scale?
- How can media, sales, and shopper data be connected to unlock full-funnel insights that drive growth?
- Which AI tools can help you automate campaign set up, bidding, performance analysis and reporting?
Check out the incredible speaker line-up to see who will be joining Heike.
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