Heike Lari

Heike Lari

Director Partner Marketing & Consultancy Zalando

Day 1 | 17th March

2:50 PM CASE STUDY: How we are tailoring customer journeys in real time across all touchpoints to boost engagement and conversions

  • Measuring behavioural signals to personalise every stage of the journey from awareness to purchase
  • Orchestrating dynamic content to keep customers moving toward conversion
  • Unifying customer profiles to deliver consistent experiences across channels 

4:30 PM PANEL DISCUSSION: How can you integrate fragmented data ecosystems to enable accurate retail media targeting and reporting?

  • What are best practices for educating advertisers on first-party data to justify retail media pricing and effectiveness?
  • How can you structure analytics capabilities to quantify retail media ROI at scale?
  • How can media, sales, and shopper data be connected to unlock full-funnel insights that drive growth?
  • Which AI tools can help you automate campaign set up, bidding, performance analysis and reporting? 

Check out the incredible speaker line-up to see who will be joining Heike.

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