Jan Michael Schulte

Jan Michael Schulte

Vice President Pricing OBI

Day 2 | 18th March

1:50 PM CASE STUDY: How to build an effective omnichannel pricing strategy to drive consistent profitability across markets

  • Balancing different channel needs to align consumer habits with budget restrictions
  • Aligning pricing strategy to foster cross-department collaboration for end-to-end channel perspective
  • Measuring performance to evaluate success across channels, categories, and international markets

Check out the incredible speaker line-up to see who will be joining Jan.

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