Embracing personalisation: Improving the customer journey from start to finish

In Q3 of 2022, WBR Insights surveyed 100 Heads of eCommerce and similar companies across the DACH region.

• Chapter One: Creating relevant personalised campaigns that encourage long-term customer loyalty
• Chapter Two: Integrating social media into the marketing and eCommerce strategy to attract the right customers
• Chapter Three: Improving the post-purchase customer experience to increase conversions and boost revenue

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