eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Peter McLachlan

Chief Product Officer Mobify

Peter McLachlan is the co-founder and chief product officer at Mobify, a mobile customer engagement platform that helps retailers boost revenue, keep up with changing customer expectations, and protect their competitive edge. Working with technology leaders like Apple, Facebook, and Google, he sets Mobify’s product strategy. He has grown the company from a 3 person startup to a 150 person organization with offices in Canada, the US, and the UK. The Mobify™ Platform is used by Fortune 500 brands and global retailers like Carnival, Eddie Bauer, Crocs, L’Oreal, Lancome, and Crabtree & Evelyn to increase revenue across all channels. Mobify is recognized by Forrester as a leader in mobile customer engagement.

Check out the incredible speaker line-up to see who will be joining Peter.

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