eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Dr. Alexander Borek, Global Head of Data, Analytics & AI at Volkswagen Financial Services

Dr. Alexander Borek


Global Head of Data, Analytics & AI
Volkswagen Financial Services

Check out the incredible speaker line-up to see who will be joining Alexander.

Download The Latest Agenda

FOCUS DAY - 9th March, 2020

Monday, March 9th, 2020


2:00 PM Increasing the AI footprint in your organization Panel Discussion: How can you implement AI and ML to gain better insights that enable you to send more personalised messages to each individual customer at the ideal time?

  • Assessing the main challenges of working with AI and how retailers can make sure is properly integrated with the existing technologies in house to make  it successful
  • What are the critical success factors retailers should look out for when planning to implement AI in their business? 
  • How to create campaigns aligned with your marketing goals achieving truly relevant messages at scale and increase your revenue targets
  • How to tackle with the inability to consolidate, analyse and act on customer data not having the full view of the customers that is making customer’s fatigue rises

Conference Day Two – 11th March 2020

Wednesday, March 11th, 2020