Andreas Frary

Reimagining customer loyalty: In a world where driving forces like Artificial Intelligence, Analytics, and Hyper-Personalization are setting new standards, it’s more important than ever to tailor loyalty strategies to the needs of businesses and customers.

In this hands-on Masterclass, Lukas Kreimeier, Digital Consultant at diva-e, and Andreas Frary, Retail Lead at diva-e, will provide insights into the latest market developments in the loyalty space and demonstrate how data-driven approaches and targeted optimization measures can sustainably increase the success of customer loyalty programs. Successful loyalty programs are built on clear KPIs and targeted actions. In this interactive workshop, we will discuss the key metrics and drivers of loyalty. An AI-powered ideation session will show how modern technologies can help analyze and enhance customer loyalty – from data analytics to personalization and predictions. Finally, we will compare vision with reality: What do we expect from AI, and where do we stand today?

This Masterclass combines strategy with practice: From analysis and ideation sessions to the presentation of solution approaches, you’ll experience how modern loyalty programs can not only build trust but also achieve measurable economic success.

Join us and get inspired – Loyalty unlocked!