eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Andy Parker

eCommerce Sales & Web Marketing Director Bayer

Main Day 1 | 18th March

9:45 AM PANEL: Building a Customer-Centric Culture: How can you structure your organisational framework and foster a strong internal culture to cultivate a loyal community of customers and drive growth?

  • Discover how we cultivated a company culture focused on engagement and customer-centric values to strengthen brand loyalty and build a supportive community around our brand 
  • Learn how we established clear roles and responsibilities within the team to streamline decision-making and improve operational efficiency  
  • Assess the collaborative tools and communication channels to enhance teamwork and ensure alignment across departments  


Check out the incredible speaker line-up to see who will be joining Andy.

Download The Latest Agenda