07 - 08 March, 2019
The InterContinental Berlin
+44 (0) 207 368 9573
CMO & Co-Founder
3:00 PM CASE STUDY Killing performance marketing: How to leverage personalisation tactics to increase retention and reduce ad spend
· How to avoid the mistake of building a company based on just performance marketing
· Where is the real value for the customer when the main focus is on product driven growth?
· How to merge performance marketing KPIs with customer experience based marketing ones