Bożena Nawara-Borek

In Swarovski she is responsible for sales development via online channels, in cooperation with 3rd Party in EMEA region  - both online Pure Players (including marketplace platforms) and Omnichannel Partners.

She has been working in e-commerce and marketing industry since 2010. During her professional career she was responsible for planning and implementing on-line promotional campaigns, launching e-commerce platforms, preparation and implementation of sales and marketing strategies. She has gained experience in small and medium-sized companies operating on the Polish e-commerce market as well while working for a leader of this market – Allegro.pl. Then, in Carrefour Poland she was responsible for all commercial activities in the on-line channel, including the sale of food and non-food products, as well as the development of the Marketplace concept, the Collaborative Economy project and M-commerce, as part of the integrated Carrefour.pl platform. She is also a trainer who runs on-line marketing and e-commerce trainings.