of madeone is Christian Möhring who has a rich expertise in managing digital
business models for world’s leading consumer brands. In his last role working
for larger corporations as Head of Digital at IKEA, the Swedish life at home
expert and world’s largest multichannel retailer for home furnishing products,
he got exposed to one of the most valuable retail brands and highly efficient
supply chains. From 2009 to 2014 he had the opportunity to work for the US
Sports Brand Nike, in Germany and lastly on a European level, where he was
responsible for Digital Brand and Commerce. At Nike he was also responsible for
the strategic development and marketing of NIKEiD, Nike’s mass customization
Before Nike, from 2006-2009, he got the exciting chance to built his
first Ecommerce business including an own direct-to-consumer channel for the
German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for
customized helmets. Since 2019 he has evolved his company to madeone offering
'Customization as a Service' (CaaS) and as CEO he is now fully focusing on
enabling brands and companies to unlock their customization business potential.
Check out the incredible speaker line-up to see who will be joining Christian.
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