Christoph Sterkel

Christoph Sterkel

Head of eCommerce B2B, D2C, Marketplace Kellanova

Day 2 | 18th March

12:20 PM CASE STUDY INTERACTIVE: How to craft a winning eCommerce channel strategy from marketplace to D2C to TikTok to boost ROI

  • Explore the importance of a multi-channel approach and how to choose the right channels for your brand’s growth
  • Best practices for setting up a D2C and TikTok shop and integrating it into your brand’s strategy
  • How to align your eCommerce channels with the customer journey: from awareness to purchase and post-purchase engagement.
  • How to use data to optimize your strategy and improve ROI 

Check out the incredible speaker line-up to see who will be joining Christoph.

Download The Latest Agenda