eTail Germany 2019

07 - 08 March, 2019

The InterContinental Berlin

+44 (0) 207 368 9573

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Deniz Macura


Strategic eCommerce Lead
Google


3:00 PM CASE STUDY How to use personalisation to identify ancillary revenue streams and drive core retail sales

•Moving from acquisition CRM strategies to customer behaviour CRM strategies that allow you to drive personalization to the next level
•The importance of combining data from multiple sources into one unified system that helps to drive personalisation 
•Which are the best practices and how to build trust with your customers through personalization?



Check out the incredible speaker line-up to see who will be joining Deniz.

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