07 - 08 March, 2019
The InterContinental Berlin
+44 (0) 207 368 9573
Strategic eCommerce Lead
3:00 PM CASE STUDY How to use personalisation to identify ancillary revenue streams and drive core retail sales
•Moving from acquisition CRM strategies to customer behaviour CRM strategies that allow you to drive personalization to the next level
•The importance of combining data from multiple sources into one unified system that helps to drive personalisation
•Which are the best practices and how to build trust with your customers through personalization?