eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

Language: |

Sébastien Foucaud, Chief Data Officer at HRS Group

Sébastien Foucaud

Chief Data Officer
HRS Group

Check out the incredible speaker line-up to see who will be joining Dr. Sébastien.

Download The Latest Agenda

FOCUS DAY - 9th March, 2020

Monday, March 9th, 2020

2:00 PM Increasing the AI footprint in your organization Panel Discussion: How can you implement AI and ML to gain better insights that enable you to send more personalised messages to each individual customer at the ideal time?

  • Assessing the main challenges of working with AI and how retailers can make sure is properly integrated with the existing technologies in house to make  it successful
  • What are the critical success factors retailers should look out for when planning to implement AI in their business? 
  • How to create campaigns aligned with your marketing goals achieving truly relevant messages at scale and increase your revenue targets
  • How to tackle with the inability to consolidate, analyse and act on customer data not having the full view of the customers that is making customer’s fatigue rises