eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Essi Horppila

CEO & Founder Esther

Essi Horppila is a digital business leader with a decade dedicated to driving growth in the intersection of tech, design, and commercial innovation. She has witnessed the momentum of established digital commerce pioneers like Zalando and Finnair while also navigating the complexities of scaling a startup when spearheading the eCom development of Swappie, an online marketplace recognized as the fastest-growing startup in Europe by The Financial Times. Currently, she runs her own digital business design studio, collaborating globally with ambitious scale-ups and established businesses on their digital success. She passionately engages in omnichannel CX, outcome-driven teams, and design thinking for commercial excellence.

Check out the incredible speaker line-up to see who will be joining Essi.

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