eTail Germany 2020

09 - 11 March, 2020

The InterContinental Berlin

+44 (0) 207 368 9573

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Florian Bonnet, Head of Product at Zizoo

Florian Bonnet

Head of Product

Check out the incredible speaker line-up to see who will be joining Florian.

Download The Latest Agenda

FOCUS DAY - 9th March, 2020

Monday, March 9th, 2020

2:00 PM Increasing the AI footprint in your organization Panel Discussion: How can you implement AI and ML to gain better insights that enable you to send more personalised messages to each individual customer at the ideal time?

  • Assessing the main challenges of working with AI and how retailers can make sure is properly integrated with the existing technologies in house to make  it successful
  • What are the critical success factors retailers should look out for when planning to implement AI in their business? 
  • How to create campaigns aligned with your marketing goals achieving truly relevant messages at scale and increase your revenue targets
  • How to tackle with the inability to consolidate, analyse and act on customer data not having the full view of the customers that is making customer’s fatigue rises

Conference Day One – 10th March 2020

Tuesday, March 10th, 2020

2:00 PM CASE STUDY: Keeping your customers coming back for more: How to extract actionable insights from digital & offline data sets to better understand and deliver on your customer needs

  • Thinking outside the box: how to re-energise tired and traditional customer loyalty programmes
  • How can you drive customer engagement and foster loyalty with blockchain, AR and VR
  • How to develop loyalty programs that deliver real commercial success by focusing on customer centricity rather than discounts
  • How to measure how successful your loyalty program is in order to personalise further