Guy Hanson

Guy is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning over twenty years, Guy has worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue, and he is globally recognised as an email & data expert and thought leader. As Validity’s VP for Customer Engagement, Guy continues exploring his passion for email and data, and sharing it with his community, by speaking at flagship events, providing training, and producing fresh and insightful thought leadership

Outside of work, Guy has a long-term involvement with the Data and Marketing Association (DMA), currently sitting as Vice-Chair of the email council and leading the production of the council’s research. He is a regular contributor to the industry press, and a 3-time finalist as data storyteller of the year!