Ioana Iordache

Ioana helps innovative brands grow sustainably. She led growth strategies and customer-centricity transformation for worldwide brands like Blacklane, Montblanc, and Kia Motors. As the Head of Retention at Blacklane, she is leading a team with global responsibility for insights, personalisation and monetisation. Her approach is customer-centric and data-driven, and uses innovation management tools and tech to drive growth