Jan Rettel

CEO and Co-Founder Locarta

Jan is CEO and co-founder of Locarta. Locarta was founded in 2015 with the goal of making the real world as measurable as the digital one by analysing location and other sensor data from a large smartphone panel. Retailers use Locarta's data to gain a better understanding of who visits their physical stores, and whether ad campaigns have driven store traffic. Prior to Locarta, Jan worked as an investor for tech, media and telecom hedge funds Criterion Capital and Eastwind Global (which he helped found) in the Bay Area and New York. He holds a BA from Yale University in Economics & Mathematics as well as East Asian Studies, and has studied Mandarin at Qinghua University