John Sadeghipoor

John Sadeghipoor

Chief Marketing Officer Lulu Guinness

Day 2 | 18th March

10:30 AM OXFORD STYLE DEBATE: TRUE or FALSE: Loyalty programmes are the sign of a weak brand

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.

Who will deliver the knockout argument to claim victory? Take your seat and vote!

TRUE: John Sadeghipoor, Chief Marketing Officer, Lulu Guinness

- Strong brands earn loyalty organically through product quality, emotional connection, and purpose—not discounts or points.
- Loyalty programmes can be seen as a crutch for brands that fail to differentiate.
- Heavy reliance on loyalty incentives may erode margins and mask deeper brand or experience issues.#

FALSE:

    - Successful loyalty programmes enhance brand love, reward advocacy, and drive valuable customer data.

    - Leading brands use loyalty mechanisms strategically—not as a weakness, but as a growth lever.

    - Loyalty programmes can amplify brand values, build community, and deepen engagement far beyond transactions. 

    Check out the incredible speaker line-up to see who will be joining John.

    Download The Latest Agenda