Karsten Uhlig

Head of e-commerce & BI bonprix

Karsten Uhlig is Head of E-Commerce and Business Intelligence at bonprix and is responsible for the web shops and mobile shops, internationalization, analytics, personalization, the Integrated Data Driven Marketing platform, email marketing, SEO, CRM and Connected Retail. bonprix is with more than 31 million customers in 27 countries one of the leading fashion retailer in Europe and is among the top 10 German online shops. As a real specialist for direct marketing bonprix is sending out 200 million catalogs and 1.4 billion newsletters every year Karsten Uhlig started 15 years ago after his diploma in business administration at bonprix in the e-commerce team. He developed during his career the own e-commerce platform for bonprix, was responsible for the international rollout of the web shops and mobile shops, built up the e-mail marketing and online marketing and focuses currently on building the Integrated Data Driven Marketing platform to realize the Business Intelligence potentials.