Ken McFarland

After 13 years of CPG industry experience at multiple companies, Ken joined Unilever in 2012.  Since then, he has performed roles in consumer insights, category management & strategy, customer/trade marketing, and most recently, as eCommerce Director in the U.K.  In 2021, Ken was appointed Global Head of Digital & eCommerce for the Unilever Homecare division.  In this new role, he brings his understanding of the omnichannel consumer and experience in conversion marketing to lead the end-to-end digital engagement & commerce strategy for the division.