Lior Barak has a proven track record in successfully converting companies from Excel to state of the art reporting systems, in the past three years he has converted two companies, structuring a one-stop shop reporting systems for marketers to see results and simplify the decision process. Adopting an approach to no excel policy, required him to research the team usage of excel and converting them into efficient reporting capabilities, doing so, saved over 20% of the marketing department working hours."