eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Loek Berendsen

Global Platform Strategy Leader IKEA

Loek is a Global Omnichannel and Platform Strategist, also known as Mr. Omnichannel, with 10+ years’ entrepreneurial FMCG experience building and nurturing C level relationships, driving partnerships and evaluate performance of retail & eCommerce & Customer Experience programs globally including but not limited to Logistics, Change Management, Business Operations and Brand Development. Always striving for excellence together with the teams. Omnichannel, Unified Commerce and Customer Experience are his passions; he improved customer journeys in million-dollar companies with new processes, software and customer journeys. Simplified, Transformed and Implemented Customer Experience and Employee Experience programs in 40+ Retail, eCommerce and User Experience initiatives, investments, and programs.

Check out the incredible speaker line-up to see who will be joining Loek.

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