eTail Germany 2025

18 - 19 March, 2025

Hotel Palace, Berlin

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Lukas Lehner

Customer Development Lead Mars Wrigley
National Key Account Lead @Mars | Empowering Brands | Customer & Consumer Centricity | Omnichannel

Main Day 2 | 19th March

11:30 AM PANEL DISCUSSION: Blending New and Old: How can you create a holistic omnichannel strategy that encompasses traditional retail efforts for a seamless customer experience that drives positive business outcomes?

  • How should you design processes that allow customers to easily switch between channels with the same experience to improve convenience and satisfaction? 
  • How can you unify online and offline experiences to ensure a consistent brand identity across all touchpoints? 
  • What metrics can be used to assess the effectiveness of cross-channel marketing efforts? 


Check out the incredible speaker line-up to see who will be joining Lukas.

Download The Latest Agenda