Marcus Nessler
Head of Customer Experience Samsung Electronics
Day 1 | 17th March
11:15 AM CASE STUDY INTERACTIVE: Capturing Next-Gen Audiences: How we leveraged content, commerce and community to turn Gen Z social engagement into sales
- Merging content, commerce and community to build emotionally resonant and trust-driven experiences
- Activating social-first features and data-driven targeting to capture next-gen audiences where they scroll
- Leveraging user-generated content and digital events to scale authentic engagement
Check out the incredible speaker line-up to see who will be joining Marcus.
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